The Maverick Group Launches Insight and Strategy Podcast 'Pulsify'

Independent integrated agency, The Maverick Group, is set to lift the lid on research through Pulsify, its new podcast. 

Created by Pulse, The Maverick Group’s insight and strategy team, Pulsify will delve into the world of insight with the help of expert guests. Over the course of the series, the podcast will explore different approaches, cutting-edge methodologies, and the way industry professionals use insight to understand their audience, and to underpin everything from brand growth to creative concepts.  

Names lined up for future podcasts include Lumen’s Mike Follett; The Co-op’s Sarah De Caux; former Rowntree marketing director, Salim Ahmed; and data specialist Mojo’s co-founder Tash Joslin. First up is Sky’s head of strategic insights, Dan Delieu (episode available now on Spotify).  

For the Group’s insight director, Surraya Summer, it’s a chance to showcase just how much value research brings to client projects. She comments: “Pulsify aims to shine a light on the power and role of insight. Research is hugely important, justifying marketing and creative decisions.”  

Jamie Chadwick, The Maverick Group head of strategy, added: “Data and insight shape the strategies that guide everything we do. They’re integral to our client approach and to every project’s success.”