The Marketing Store has partnered with the Each One Teach One Trust (EOTO) to create its Christmas cards this year, as part of its 2014 commitment to mentoring the young people in the charity’s Media programme.
The EOTO trust was founded by Ben Drew (Plan B) in 2012, with the aim of improving the lives of young people aged 14-25 by providing access to new skills, training and support from inspiring professionals.
The relationship was kick-started with a brief set by The Marketing Store for the young people to create a set of charity Christmas cards that ‘capture the spirit of East London this Christmas through the eyes of London’s youth’.
The card collection captures the essence of East London. One card shows a young Londoner dressed as Santa taking a selfie with the caption “Tis the season of the selfie”, while another has the message: “spreading joy across the concrete jungle”
The Marketing Store mentored the students along the way, equipping them with practical skills and advice. Within a few days, the students, had come up with, photographed and written 12 Christmas postcards, each giving their unique take on the seasonal celebrations.
The cards are now on sale on the charity’s website and The Marketing Store has sent them out to all of its clients, further spreading the charity’s message as well as Christmas cheer.
The Marketing Store also filmed the entire project, which you can see below.
Cameron Day, Director of Business Development at The Marketing Store, said: “It has been great to have had the opportunity to work with EOTO in such a meaningful way. We are delighted with the cards and have been truly inspired by the work from the Media students. We look forward to getting a number of other projects planned for 2014.”
view more - Creative
Sarah McLoughlin, Director at EOTO Trust, said: “Giving our young people the opportunity to work with such a respected agency as The Marketing Store has been a brilliant experience for all and we have been really pleased with the images and work created. We look forward to developing our relationship with TMS in 2014."