The Marketing Store Launches Pop Up Store and Exhibition

The Marketing Store is celebrating the last 25 years of business with an in-depth look into the next 25 years of shopping in partnership with Future Foundation.

 

This September, the Everything Must Go? store takes people on a journey to into the future of retail, demonstrating the influence of sensory and technological advancements on future shopping experiences, how people themselves will have evolved and the impact they both have on the retail sector.

 

Everything Must Go? is a guided tour of a world in which personal data is the new currency, consumers have the ultimate purchasing negotiating power and companies have evolved into “concierge brands”, delivering fully personalised experiences rather than just a product.

 

The space will give attendees a vision of the future of retail and of shopper behaviour, using the ancient but enduring model of 'the marketplace' - a key theme from the research, highlighting the importance of retail as a multi-facetted experience.

 

The activity taking place in the marketplace is based on three pieces of research carried out by The Marketing Store – The Future of Shopping, The Emotional Shopper, and The New Definition of Childhood – the results of which will be brought to life through a variety of media channels, interactive exhibits, interviews and expert talks.

 

The experience includes a seminar on the results from the latest global New Definition of Childhood research and new research on The Emotional Shopper from BrainJuicer,

 

Event details:

10am to 6pm, September 5th & 6th 2012

Everything Must Go? Nicholl and Clarke Building, 144-145 Shoreditch High Street, London, E1 6JE.