Brand activation agency The Marketing Store has launched its latest digital-enhanced iteration of the hugely successful Monopoly promotion for McDonalds.
Now in its seventh year, ‘Monopoly Millions’ has more prizes than ever to be won and a brand new social interactive element through Facebook. Customers can now play ‘on the go’ and also track what’s being won in their area via an interactive location map (‘infographic’), using real-time data.
‘Monopoly Millions’ follows on from last year’s record breaking ‘Triple Play Monopoly’ (2011), which introduced a series of new innovations through digital channels and saw the creation of the 'online winner per minute' mechanic. The results were phenomenal with unprecedented levels of customer engagement and sales, generating over 16 million online plays.
This year there are three ways to play: Online Win, Instant Win and Collect to Win, with over forty million prizes to be won. Prizes range from food prizes to £50k Cash, iPads and Mini Coopers, as well the chance to win a cash prize online every minute.
The Marketing Store devised and delivered the overall campaign concept, game mechanics, game piece production, logistics and in-restaurant and digital communications. McDonald’s support the campaign with through-the-line communication including TV and press.
McDonald’s ‘Monopoly Millions’ runs in over 1,200 UK restaurants from now until May 1st.
Steve Howells, Senior Marketing Manager, McDonald’s added: “We look forward to McDonald’s Monopoly just as much as our customers do! It’s an exciting time for all of us, and even more so this year with the buzz that’s been building through Facebook and Twitter.”