Tue, 04 Jan 2022 15:13:44 GMT
Vaughan Arnell’s latest work for Aldi is now live, following on from his immensely fun and wacky spot for the major supermarket brand last Easter. Reconnecting with McCann Manchester and Freefolk, Vaughan has crafted another hunger inducing, puppet propelled film with a little help from some of Team GB’s finest, Olympic gymnast and gold medallist Max Whitlock as well as snowboarder Katie Ormrod.
Whilst the mariachi band returns, this film ushering in the new year, brings together our fridge dwelling athletes, synchronised swimmers and nodding chickens, all in perfect unison.
With such an exciting career and body of work to his name already, this marks something slightly different for Vaughan and he loved every second of it.
Vaughan says: "I love working with McCann Manchester and Dave and the rest of his brilliant team. It was great to be able to work on the two films: one from its inception, and one from its development. The first I Like It Like That from the Easter campaign into this January brief, that is sharper, crisper, and a healthier looking film. Freefolk did an outstanding job bringing a fresh design to the visuals. I also loved working with the puppet company Talk To The Hand who brought the non chicken chickens to life. It was a bit like working on a music video with a band, you can really develop a personality / character as the brief alters with the seasons. The best way to end the year!"
Vaughan is starting the year as he finished the last one: busy. He is currently in pre- production on another project that is due to shoot mid January.view more - Creative
Creative Agency: McCann Manchester
Chief Creative Officer: Dave Price
Senior Art Director: Ben Kaberry
Senior Copywriter: Rob Gorton
Agency Producer: Milly Bennett
Production Company: Merman London
Director: Vaughan Arnell
Producer: Adam Saward
Executive Producer: Siobhan Murphy
Executive Producer: Spencer Dodd
DOP: Ed Rutherford
Edit Company: Final Cut
Editor: Kit Wells
Post Company: Freefolk
Creative Director: Jason Watts
Producer: Laura Ricketts
Flame: Judy Roberts, Jason Watts
Nuke: Rob Sheridan & Cam Shanks
Genres: Comedy, People
Categories: Supermarkets, Retail and RestaurantsMerman UK, Tue, 04 Jan 2022 15:13:44 GMT