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The Mariachi Band Returns in Vaughan Arnell's Wacky Aldi Spot

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Merman director teams up with McCann Manchester and Freefolk for the spot starring Olympic gymnast and Max Whitlock and snowboarder Katie Ormrod

The Mariachi Band Returns in Vaughan Arnell's Wacky Aldi Spot

Vaughan Arnell’s latest work for Aldi is now live, following on from his immensely fun and wacky spot for the major supermarket brand last Easter. Reconnecting with McCann Manchester and Freefolk, Vaughan has crafted another hunger inducing, puppet propelled film with a little help from some of Team GB’s finest, Olympic gymnast and gold medallist Max Whitlock as well as snowboarder Katie Ormrod. 

Whilst the mariachi band returns, this film ushering in the new year, brings together our fridge dwelling athletes, synchronised swimmers and nodding chickens, all in perfect unison. 

With such an exciting career and body of work to his name already, this marks something slightly different for Vaughan and he loved every second of it. 

Vaughan says: "I love working with McCann Manchester and Dave and the rest of his brilliant team. It was great to be able to work on the two films: one from its inception, and one from its development. The first I Like It Like That from the Easter campaign into this January brief, that is sharper, crisper, and a healthier looking film. Freefolk did an outstanding job bringing a fresh design to the visuals. I also loved working with the puppet company Talk To The Hand who brought the non chicken chickens to life. It was a bit like working on a music video with a band, you can really develop a personality / character as the brief alters with the seasons. The best way to end the year!" 

Vaughan is starting the year as he finished the last one: busy. He is currently in pre- production on another project that is due to shoot mid January. 

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Creative Agency: McCann Manchester

Chief Creative Officer: Dave Price

Senior Art Director: Ben Kaberry

Senior Copywriter: Rob Gorton

Agency Producer: Milly Bennett


Production Company: Merman London

Director: Vaughan Arnell

Producer: Adam Saward

Executive Producer: Siobhan Murphy

Executive Producer: Spencer Dodd

DOP: Ed Rutherford


Edit Company: Final Cut

Editor: Kit Wells


Post Company: Freefolk

Creative Director: Jason Watts

Producer: Laura Ricketts

Flame: Judy Roberts, Jason Watts

Nuke: Rob Sheridan & Cam Shanks

Genres: People, Comedy

Categories: Retail and Restaurants , Supermarkets

Merman UK, Tue, 04 Jan 2022 15:13:44 GMT