Fri, 20 Apr 2018 17:10:35 GMT
“How are you going to get there?”
That’s the question Dwayne “The Rock” Johnson asks viewers in the launch film for Under Armour’s new campaign “Will Finds A Way” out of Droga5.
Directed by The Malloys, whose dynamic yet down-to-earth style have won them jobs in the past for brands such as Nike and ESPN, the fast-paced film spotlights eight trailblazing athletes.
Their stories are woven together by Johnson, who introduces each athlete by revealing how they have willed themselves to greatness. Whether it’s focusing on yourself, fighting through physical therapy, or simply not taking “no” for an answer, Johnson can attest that it all comes down to being the hardest worker in the room.
Following the launch film are individual films that delve into each athlete’s story of will, all directed by Nathalie Canguilhem. The vibrant, colourful spots are unique to each athlete’s story and personal style, and give us a docu-style look at the lives of World Champion sprinter Natasha Hastings; Olympic swimmer Yusra Mardini; NBA point guard Dennis Smith Jr.; Actress & Taekwondo national champion Zoe Zhang; World Champion Judoka Teddy Riner; Stuntwoman Jessie Graff; Triathlete Johnny Agar; and State Boxing & Gymnastics champion Javon “Wanna” Walton.
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Advertiser: Under Armour
Production Company: Superprime Films
Director: The Malloys / Nathalie Canguilhem