The warmer weather is finally here, which means it's the busiest time for The Lost Dogs' Home. With litters of new puppies and kittens arriving every week, GPY&R Melbourne has worked with The Lost Dogs' Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.
Says Jake Barrow, creative director, GPY&R Melbourne: "We wanted to show the love animals at the Lost Dogs' Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives."
Says Martha Coro, communications manager, The Lost Dogs' Home: "Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our behaviour department do every day."
The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.
Creative: GPY&R Melbourne Creative Director: Jake Barrow Copywriter: Ellen Fromm Art Director: Isabella Caruso Executive Producer: Romanca Jasinski Account Director: Cathryn Reed Senior Planner: Alex Horner
Production Company: Filmgraphics Director: Christopher Frey Executive Producer: Anna Fawcett Producer: Edwina Gilbert DOP: Edward Goldner Post Production: GPY&R Melbourne Editor: Lissie Geyer, Chris Frey Music/Sound/Radio Sound: Flagstaff Studio Sound Design: Paul Le Couteur, Ceri Davies Music: Karl Richter - Level Two Music