The Local Collective Welcomes Caitlin Keeley and Josh Day as ECDs - Advertising

The Local Collective is pleased to announce that Caitlin Keeley and Josh Day will be joining the team as executive creative directors - advertising. The duo join TLC’s creative leadership team alongside Omar Morson, executive creative director - design.

 

Caitlin and Josh most recently were executive creative directors at Dentsu Creative, where they played a key role guiding the creative vision nationally.

 

Throughout their storied careers, Caitlin and Josh have experimented in an expansive range of media, such as art, podcasts, music videos, short films, and ads - including eight years worth for McDonald’s. They lend a comedic touch to everything they do, creating delightful and unforgettable content for global and local brands spanning banks, charities, automotive, museums, food chains, and packaged goods.

 

Naming Santa Clause as their most high-profile client, the pair have redesigned his sleigh as a Lexus concept vehicle, as well as become licensed chalk artists for The Santa Claus Parade. This outside-the-box ethos is further demonstrated by their capsule fashion collection for Subway with Basketball star Scottie Barnes, their podcast challenging stale ideas of traditional breadwinners for Country Harvest, and dousing people in pink paint for The Museum of Contemporary Canadian Art.

Above: Josh and Caitlin's Lexus sleigh concept vehicle 

Caitlin Keeley, ECD at The Local Collective, comments: “Having spent approximately one million hours together, I can tell you this: I not only know how Josh takes his coffee, but also that he is casual about fly fishing and serious about typography; he proposed to his wife the day before the world was supposed to end; he studied sculpture at OCAD (I used to lie at industry parties that it was because he was smitten with the movie ‘Ghost’) before switching to advertising. After all this time, we are still so genuinely excited about what’s next for us at The Local Collective.”

 

Josh Day, ECD at The Local Collective, adds: “All this is true. I also know that Caitlin takes her coffee with popcorn on the side because she considers it legitimate breakfast food. She also coined the name ‘wordbird’ and wanted that to replace ‘copywriter’ on her business card at one point in our careers. She has a degree in Art History from McGill despite not being great at making it (we even made an ABC book based on how bad she is), but she very much appreciates the craft. She even posed for Spencer Tunick. Our bucket list still includes branding fireworks, if anyone has a lead.”

 

Matt Litzinger, founder and CCO of The Local Collective, adds: “We’ve had an exciting year and have spent months looking for the right duo to step into these roles, needing to find  people that echo the company’s future. Caitlin and Josh were those two people. They bring such a unique perspective to their work, from their short film, ‘I Love Your Fucking Name’, to their memorable and unexpected creations for Lexus, Country Harvest, and American Express. Oh, and they’re both pretty funny. Mostly Caitlin actually…. Josh is a little serious. Just kidding.”