The Lift Mx, the Mexican production company headed by Avelino Rodríguez, brought some fresh blood to its roster of directors, by bringing on board Tino De La Huerta. This young Mexican director began his career in 2011 shooting the first campaign for Calvin Klein outside the United States. He also worked on the campaign for Amnesty International Mexico, who chose him once again for this job in 2013, so it will be his first work with The Lift Mx. After graduating from New School in New York, he became a creative director at Mexican and Spanish advertising agencies.
“I’m very excited about joining The Lift Mx. The support from the team is an important factor in this stage of my career and it will certainly offer me great opportunities for professional development with the objective of generating quality contents that brings a contribution and differentiation to our work”, said Tino De La Huerta.
Avelino Rodríguez added: “We are very proud to welcome Tino to The Lift Mx. We discovered and followed his work during 2012 and finally went along with Santiago Chaumont and Sebastian Schor, who both felt he was the best choice for adding new fresh creative mind to our roster of directors”.