9 months ago
Over the past 14 years, The Lift has grown hand in hand with Mexico City, becoming one of the most important creative locations for the worldwide production industry. In collaboration with the top production companies, directors and advertising agencies, The Lift has significantly strengthened their leading position for production services in Mexico.
Yesterday, at a VIP lunch at the Ciclope Festival at Café Paris in Berlin, The Lift announced the extension of their services to Guadalajara, the most culturally sensational and under-utilised region of Mexico for shoot production.
Guadalajara (Wa - dah - lah - ha - rah) is the second largest city in Mexico, and the capital city of the state of Jalisco.
It is the gateway to the northwest of the country, a new destination that has the human and technical resources and infrastructure to deliver intimate and efficient production experiences. The state of Jalisco sits on a geographically rich and diverse region of the country, including the famous area of Tequila. Vast mountainous regions spread through the western side of the state until they reach the large coastal region of Vallarta. Check out the full Guadalajara Gallery HERE.
Key benefits of shooting outside of Mexico City in Guadalajara include an enormous variety of locations within close proximity, less traffic for ease of mobility, faster turnaround of shooting permits, direct flights from the UK and an extremely flexible structure for production budgets.
The Lift has been working closely with the Government over the past year and Avelino Rodriguez, CEO The Lift, has recently been made an Ambassador of the City.
JW Collective, 9 months ago