The Life of a 'Navajo Son' Documented in Cinematic Film for YETI

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Rabbit Foot Studios and Lukcy Post tell the story of professional rodeo Derrick Begay
The Life of a 'Navajo Son' Documented in Cinematic Film for YETI
Red earth stamped by horse hoofs, cheering crowds and clanging metal gates, honoured tradition and new roads come together in the new YETI Presents film, 'Navajo Son'. 

Derrick Begay is a quiet hero. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, Begay’s passion and talent was forged by family love. Cultural tradition filled the gaps of opportunity. Intimate details and wide vistas unite in a magnificent ode produced by Rabbit Foot Studios with edit, animation, colour, sound and finish by Lucky Post.

Lucky Post editor Sai Selvarajan, part of the project from the on-location shoot to edit, says everything about the piece opened his eyes. From the topography to the personal journey, this was a unique opportunity to help tell an equally unique story. Focusing on the person and place over accolades, which Begay has in spades, the edit moves in time to a syncopated drum and in slow reveals set to a cinematic track by composer Jesse Woods. Digital paintings and ink stained motion awash in Navajo colours were crafted by Lucky Post’s Seth Olson to punctuate the piece with an artful interpretation of a pivotal childhood memory. 


YETI 'Navajo Son'
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Music

Composer: Jesse Woods

Offline

Edit Company: Lucky Post

Editor: Sai Selvarajan

Edit Assistant: Alex Heisterkamp

Executive Producer: Jessica Berry

Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Finish: John Valle

Digital Imaging: Seth Olson

Animation: Seth Olson

Production Company

Production Company: Rabbit Foot Studios

Producer: Sam Chortek

Creative Director: Jeff Bednarz

Sound

Sound Engineer: Scottie Richardson

Sound Company: Lucky Post

Client

Brand: YETI

Genres: In-camera effects, Documentary, People, Scenic, Storytelling

Categories: Sports and Leisure, Outdoor Equipment

Lucky Post, 1 year ago