Thu, 05 Sep 2013 02:43:42 GMT
Launched on September 2, 2013 the campaign runs until October 31, 201 and shall be sustained on selected channels up until December 8, 2013
In mainstream media, the films will be rolled out in the following sequence:
Fujian Tea Plantation
Venice Film Festival
To find out more about the campaign and the inspiration behind it, watch the making of:
Visit www.thelengthswegoto.com digital hub to watch all of the films.
'Understanding Your Needs' features the film "Searching for Familiar Flavours"
'Creating Around You' features the film "Selecting the Softest Leather"
'Bring You The World' features the film "Finding Films You Love"
Creative Director - Mel du toit
Art Director - Reggie Ocampo
Copywriter - James Holman
Head of Strategy - Robin Nayak
Group Account Director - Dawn Lee
Group Account Director - Serene Koh
SixToes TV and Apple Box Asia:
Director - John S Park
Executive Producer - Haydn Evans
Senior Producer - Sariyanti Sannie