The Legacy Lab Announces the Legacy Lab Foundation Powered by the Giving Back Fund

The Legacy Lab, an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world, today formally announces the launch of The Legacy Lab Foundation, a 501(c)(3) organisation powered by national nonprofit The Giving Back Fund.   

The Legacy Lab Foundation has been created to invest in leaders and organisations aiming to make a durable difference in the world. It is inspired by the ambitious founders, co-founders and re-founders highlighted in The Legacy Lab's first book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw Hill Education, 2018).

The Legacy Lab Foundation is being started with a contribution from The Legacy Lab, in addition to 25% of the authors’ proceeds from the sale of each book. Funds will be distributed to leadership-oriented initiatives centred around enduring impact.

“The Legacy Lab Foundation allows us to pay our work forward - put our money where our mouths are, so to speak - by donating profits to the leaders of today and tomorrow, and investing in the spirit of entrepreneurialism,” said Mark Miller, chief strategy officer at Team One, founder of The Legacy Lab and co-author of Legacy in the Making. “We are thrilled to partner with The Giving Back Fund to fulfill our philanthropic goals and make a measurable impact working with the next generation of legacy makers.”

In August, The Legacy Lab Foundation funded the inaugural honourees of the New Legacy Makers’ Showcase, which recognises a small number of talented individuals who are disrupting an industry, challenging social conventions, and/or building a powerful brand culture for the long term. Naomi Wadler and Carter Anderson (#NeverAgain), Ashley Edwards and Alina Liao (MindRight), and Carmen LoBue (HERassment) were selected, with the help of the legacy makers written about in Legacy in the Making, and were each given a $1,000 grant.