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The League Against Cancer Signs Football Player André Carrillo in Fundraising Campaign

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VMLY&R Lima creates 'The League Among all Leagues'

The League Against Cancer Signs Football Player André Carrillo in Fundraising Campaign

The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets.

The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League...

So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Perú. After the media talked about it, he told everyone that he was going to play for the League Against Cancer.

Influencers joined, made their teams and got volunteers as well as donations.

The League Among All Leagues - Case from Luis Felipe Rios on Vimeo.

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Credits

Client: Peruvian League Against Cancer

Agency: VMLY&R Lima

CEO: Eduardo Grisolle

ECD: Tin Sánchez

Creative Director: Eduardo Meza

Creative Director: Carlos Fernández

Creative Copywriter: Luis Felipe Rios

Art Director: Fernando Guerra

Graphic Designer: Renzo Zapata

Account director: Anna Achata

Client Services Director: Sara Roif


PR: Orange 360

Music: Zumba

Music producer: Rodrigo Malnati

Categories: Charity, Corporate, Social and PSAs

VMLY&R LATAM, Wed, 15 Dec 2021 15:32:11 GMT