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The Juggernaut Evolves into Content Production

Hires, Wins & Business 0 Add to collection

Toronto studio announces addition of new executive producer Hillary Pitcher

The Juggernaut Evolves into Content Production
Photo: Hillary Pitcher, Craig Small, Patrick Fay

Hillary Pitcher is joining Toronto-based studio The Juggernautin the role of executive producer. Pitcher has extensive experience in production as well as sales and marketing at various houses and agencies, including Lowe Roche, Open and School Editing in Toronto, and Robin Frank Management in New York.

Pitcher will play a key role as The Juggernaut expands its capabilities into full content production after 17 years as a leading post-production visual effects house. The Juggernaut now represents a varied lineup of directors, directors of photography, designers, and creators including Mathew den Boer, Nigel McGinn, Nick Sewell, Cam Roden, well-known comedy director Mark Mainguy and veteran director/DP Eric Yealland. The roster is supported by in-house editor and online artist Alec McKay.

The roster expansion coincides with The Juggernaut’s move into its new downtown studio, a historic coach house near Kensington Market. The space, which is in the final stages of a rebuild by noted architects Francesca Piccaluga and Vis Sankrithi, features a fully equipped shooting space with load-in, editing and finishing suites, and an industrial kitchen designed to accommodate food and beverage shoots.

The Juggernaut recently worked with Cronos Group to film the leading cannabis brand’s operations and growth facility; produced a live-action / animated national campaign for Molson with Rethink; worked with agency SOS to shoot and edit promotional pieces for Queen’s and Algoma universities; collaborated with forthcoming video-app Snibble on an animated brand video; produced a series of animated content for gaming giant Ubisoft; and shot and finished more than 80 beverage and recipe videos for Diageo.

The Juggernaut was founded in 2002 by partners Patrick Fay (New Business) and Craig Small (Executive Creative Director).
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