Creative in association withGear Seven

The Jimmy Nelson Foundation Releases Powerful Visual Commentary '#SOS Save Our Sentinels'

Advertising Agency
Mumbai, India
Created by Wunderman Thompson South Asia, the film comes in time with UN World Day for Cultural Diversity
On the occasion of the United Nation’s World Day for Cultural Diversity for dialogue and development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team.

The film’s release was timed for today, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.

Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala - Cameroon, Siberia and India.

Commenting on the film, Jimmy Nelson, said: “There has never been a better time than now than to bow and acknowledge the superheroes of the natural world. They can guide us out of these dark times into the light of a healthy future.” Senthil Kumar, chief creative officer, Wunderman Thompson, India, added: “It took me and my team of researchers, editors, music directors and sound engineers over seven months to put this seven-minute iconographic narrative together from thousands of rare images of the last 36 indigenous tribes and archival footage of their endangered habitats, documented over the last twenty years. '#SOS Save Our Sentinels' is an iconography of the last indigenous tribes to put them in the spotlight and celebrate their cultural identity. A powerful photographic documentary and cultural commentary on the last sentinels of our natural reserves. It was an honour to capture the life’s work of legendary photographer Jimmy Nelson through this life changing film.”

Agency / Creative
Post Production / VFX
Music / Sound
Work from VML India
Are Those Neeman's Shoes?
Neeman's Shoes
Let's Explore
Škoda Auto India
Fashion for Your Furniture
Century Plyboards