Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Invention Donkey Grants Wishes in BBDO NY's New GE Spot

Creative 307 Add to collection

'Invention Whisperer' shares his wisdom in fun spot directed by Radical Media's Steve Miller

The Invention Donkey Grants Wishes in BBDO NY's New GE Spot

GE has launched the latest chapter in its ongoing efforts to demonstrate its commitment to the pursuit of ideas and invention that can help change the way industry works, change people's lives and, even, change the world.  It follows and builds upon the success of last year's popular content films  “Childlike Imagination” "Ideas are scary" and "Boy who Beeps”.

The new campaign tells the story of "Invention Donkey" - an inspirational character who has actually been around throughout the history of invention.  Only he's gone unnoticed because he is so small. But not anymore.

Backed by a robust digital campaign, viewers will now discover how GE's Invention Donkey is like The Invention Whisperer, providing inspirational quotes to inventors, with messages on YouTube, Facebook, Twitter, Snapchat and more.  His first digital message will appear on April 2 and will fully immerse people in his world of wisdom and invention.  On Twitter, he will take over GE's account and provide custom video responses to selected Twitter users.  It's a fun spin on a serious subject, showing how invention is part of GE's DNA; how GE works on things that matter to deliver outcomes that make the world work better.

It's also another demonstration of GE storytelling at work, building an emotional connection with its audience while appealing to inventive minds and other people who might consider GE to build a career because its values are on par with their own.

The new campaign was created by BBDO New York, GE's long-time creative agency partner.  It can be seen by clicking on the link below.  The program is expected to live online through the end of May.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: GE

Post Production / VFX

3D Lead Artist: Andy Rowen Robinson

Animation: (Director) David Hulin

Compositor: Raul Ortega

Head of Production: Sarah Hiddlestone

Post Production Company: Framestore

Producer: Raven Sia

VFX Supervisor: Theo Jones

Creative Agency

Account Executive: Will Langenberg

Art Director: Cesar Finamore

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Tim Roan, Levi Slavin

Creative Agency: BBDO New York

Executive Creative Director: Michael Aimette

Executive Producer: Diane Hill

Production Company

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Production Company: Radical Media

Line Producer: Robin Buxton

Music

Music Production: Rani Vaz

Sound Mix: Sam Shaffer @ Mackenzie/Cutler

Offline

Edit Assistant: Nick Divers

Edit Company: Mackenzie/Cutler

Editor: Ian Mackenzie

Executive Producer: Sasha Hirschfield

Genres: Comedy, Visual VFX

BBDO New York, Tue, 07 Apr 2015 08:47:23 GMT