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The Internet Thinks this Video is a Teaser for John Lewis’ 2019 Christmas Ad

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10-second teaser appeared on Twitter introducing ‘Excitable Edgar’

The Internet Thinks this Video is a Teaser for John Lewis’ 2019 Christmas Ad
A 10-second has video appeared on Twitter that may contain some clues about the most speculated on Christmas ad - John Lewis.

The clip, Tweeted from a new account called @ExcitableEdgar, shows a door knocker shaped like some kind of cute monster, appropriately covered in snow. A hand knocks on the door before it opens to reveal the cosy light behind it. A title then reads: “Meet Edgar. 14.11.19 #Excitable Edgar”


Based the timing, the typeface and the general vibe of the film, the internet appears pretty convinced that this is the official teaser for the John Lewis Christmas ad, which will be adam&eveDDB’s 11th for the retail brand, following 2018’s Elton John spectacular ‘The Boy & the Piano’.

Whatever Edgar is, we'll find out all about him tomorrow.
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LBB Editorial, Wed, 13 Nov 2019 12:15:39 GMT