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The Internet Plays Horse with Harden in BBDO NY's Foot Locker Challenge

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James Harden challenged the web to a digitized playground game

The Internet Plays Horse with Harden in BBDO NY's Foot Locker Challenge

Foot Locker recently digitized every basketball player's favorite playground game by having NBA star James Harden challenge the Internet to a game of HORSE.

Fans were invited to submit short videos of themselves shooting crazy and creative shots through Twitter and Instagram to @footlocker with #horsewithharden.  Then, on October 1st, the best shots were re-created by James Harden and tweeted back out through Foot Locker's Twitter feed.  Fans of @footlocker could watch the event unfold online over the course of several hours. 

In the end, James proved victorious by beating the Internet two games to one.

The technical accomplishment was conceived, produced, digitized and executed by Foot Locker's creative agency partner BBDO.

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Creative Agency

Creative Agency: BBDO New York

Art Director: Jesse Snyder

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Tim Wassler

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Head of Content Production: David Rolfe, Joe Croson (Digital)

Producer: David Martinez, Eric Bloom, Courtney Fallow


Music Production: Apollo Studios

Production Company

Director: Lawrence Chen

DOP: Tinx Chan

Producer: Jonathan Hsu

Production Company: The Kitchen

Production Manager: Michael Gentile


Advertiser: Foot Locker


Editor: Keith Vogelsong

Categories: Shoes, Clothing and Fashion

BBDO New York, Fri, 03 Oct 2014 14:29:54 GMT