BBDO New York
Fri, 03 Oct 2014 14:29:54 GMT
Foot Locker recently digitized every basketball player's favorite playground game by having NBA star James Harden challenge the Internet to a game of HORSE.
Fans were invited to submit short videos of themselves shooting crazy and creative shots through Twitter and Instagram to @footlocker with #horsewithharden. Then, on October 1st, the best shots were re-created by James Harden and tweeted back out through Foot Locker's Twitter feed. Fans of @footlocker could watch the event unfold online over the course of several hours.
In the end, James proved victorious by beating the Internet two games to one.
The technical accomplishment was conceived, produced, digitized and executed by Foot Locker's creative agency partner BBDO.
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Creative Agency: BBDO New York
Art Director: Jesse Snyder
Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)
Copywriter: Tim Wassler
Executive Creative Director: Chris Beresford-Hill, Dan Lucey
Head of Content Production: David Rolfe, Joe Croson (Digital)
Producer: David Martinez, Eric Bloom, Courtney Fallow
Music Production: Apollo Studios
Director: Lawrence Chen
DOP: Tinx Chan
Producer: Jonathan Hsu
Production Company: The Kitchen
Production Manager: Michael Gentile
Advertiser: Foot Locker
Editor: Keith Vogelsong
Categories: Shoes, Clothing and FashionBBDO New York, Fri, 03 Oct 2014 14:29:54 GMT