The Integer Group® Announces Alignment with TBWA to Open New Promotional, Retail, Shopper Marketing Agency in India
MUMBAI, INDIA – Wednesday February 8, 2012 – The Integer Group announced today that it is opening an office in Mumbai, India, in alignment with TBWA\India, to serve both its global and Indian clients.
Integer India will launch with several blue chip clients including PepsiCo and Procter & Gamble, and will be led by Sreejit Nair who has over 12 years of client side channel experience with leading brands in India and the Middle East.
“We have noticed that brands in India are increasingly recognizing the importance of having a deeper understanding of shoppers. Integer uses this knowledge to develop shopper marketing programs that result in an improved shopping experience for the shoppers and better conversion at retail for the brand. The introduction of the expertise and passion of The Integer Group allows us to take retail programmes and solutions to a whole new level for clients,” said Sreejit Nair, managing director of Integer India.
Integer’s shopper marketing expertise utilizes extensive global research data on shopper behaviour, retail insights, and unique tools to develop strategic marketing solutions for clients interested in engaging and motivating shoppers. The information is applied through The Shopper Continuum®; a proprietary approach which focuses on strategically communicating with shoppers before they enter a store (Pre-Tail®), while they are shopping (Retail) and after they make a purchase (Post-Tail®) by any of the most appropriate means. The path to purchase, rather than being linear, is therefore seen as a continuum, one where retailers and brands must connect with the consumer throughout their entire shopping journey.
Commenting on the launch of Integer India, Dan Paris, Regional Managing Director of The Integer Group Asia Pacific said, “There is no question that over the last few years all across Asia, there has been a tremendous shift in the way that clients are looking at their spending, particularly in media. At the same time, shopper marketing has evolved into a powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending.” Paris added, ”It is fast becoming the future methodology for consumer engagement and I am delighted that we now have a great team in place in India to complement our Asia Pacific footprint.”
The Integer Group was first launched in the U.S. and is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group, Inc. As the 16th global office, India will be joining a network of other international offices in Europe, Asia, Africa, North and South America, and the Middle East. Some of Integer’s leading clients include MillerCoors, Procter & Gamble, Pernod Ricard, Kellogg’s, 7-Eleven, Michelin, and NISSAN.
Marc Ducnuigeen, president of Integer International added, “It’s important that we continue to develop best-in-class offices across the world to not only service the global needs of our existing clients but to also tap the demand for world class retail solutions from an increasingly sophisticated local client base. The launch of Integer India represents a significant milestone in the ongoing development of our global network as we continue our international growth.”
Along with the office opening, Integer is releasing The Checkout International: Indian Shoppers. The Checkout is a global newsletter that publishes results from an ongoing survey conducted by The Integer Group where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. The Checkout is available for download at www.shopperculture.com.