Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Innocence Project Capture the Joy of Freedom for 'Happiest Moments' PSA

Creative 77 Add to collection

The Innocence Project partners with Hayden5 for the film featuring photos and footage of Innocence Project clients and their families

The Innocence Project Capture the Joy of Freedom for 'Happiest Moments' PSA

Production company Hayden5 recently produced a PSA for The Innocence Project, a nonprofit legal organisation with a mission to free the innocent and prevent wrongful convictions through criminal justice reform. Titled ‘Happiest Moments,’ the spot just launched via online and social channels and marks the organisation’s first-ever PSA. 

Directed by Ariel Ellis, the PSA focuses on the experiences of three Innocence Project clients: Rosa Jimenez, freed in 2021 after 17 years in prison; Termaine Hicks, exonerated in 2020 after 16 years in prison; and Huwe Burton, exonerated in 2019 after 20 years in prison. Narrated by actress Dascha Polanco (Netflix’s ‘Orange Is the New Black’), the film features photos and footage of Innocence Project clients and their families, presenting a glimpse into the intergenerational and familial impact of wrongful incarceration and the joy that comes from regaining one’s freedom. The underscoring track, 'Innocence' by Louis Weeks is performed by Anesha Birchett.

“The mission of the Innocence Project cannot be overstated, so we jumped at the chance to collaborate with them,” says Sara Beamish, Hayden5 producer. “We're drawn to these types of organisations because the people they represent remind us of our humanity. We hope this video gives freedom back to the wrongfully incarcerated and helps inspire people to get involved.” 

Hayden5 handled creative development, production, and post production using a variety of mixed media in underscoring each ‘Happiest Moments’ story. With vendors and talent across the country, as well as stakeholder teams in NYC, Detroit, and Chicago, Hayden5 relied on its proprietary remote workflows to keep the project on track and stakeholders informed and involved.

“As a company, Hayden5 always strives to pair the right people with the project,” concludes Sara. “Collaboration was key as we determined the creative before diving into the edit, working closely with the Innocence Project client voices. The end result is a testament to everyone’s passion and commitment to pulling together on such a powerful piece.”

“We are thrilled to have collaborated with Hayden5 and Ariel Ellis on the Innocence Project's first promotional video,” said Alicia Maule, digital engagement director at the Innocence Project. “This anthem embodies the core pillars of our work - to free the innocent and ensure that no one else misses the happiest moments of their lives from wrongful conviction. Huwe Burton, Rosa Jimenez, and Termaine Hicks represent the perseverance and resilience in all of our clients and we are honoured to be able to share their stories.”

Other social justice projects that Hayden5 has been involved in include the Netflix documentary, ‘Long Shot,’ about a wrongfully accused man, and ‘Revolving Doors,’ a short film about recidivism, which premiered at the Tribeca Film Festival.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Featuring: Rosa Jimenez, Termaine Hicks, and Huwe Burton

Video Agency: Hayden5

Production & Post: Hayden5

Director: Ariel Ellis

Producers: Dion Matthews, Sara Beamish

Post Producer: Tiffany Brathwaite

Director of Post Production: Melissa Balan

Narration: Dascha Polanco

Composer: Louis Weeks

Musical Vocals: Anesha Birchett

Executive Producers: The Innocence Project

Genres: People, Storytelling, Dialogue

Categories: Crime Prevention, Corporate, Social and PSAs

Hayden5, Tue, 29 Jun 2021 10:48:43 GMT