Today sees the official launch of the Influencer Marketing Agency (IMA), established in order to help brands to communicate effectively with millions of target consumers, by working with a network of the world’s top digital influencers.
IMA was founded by three entrepreneurs all under the age of 35 - Joost Nauta (33), Maddie Raedts (27) and Emilie Tabor (27). Collectively, they have been at the forefront of harnessing the power of the international bloggers and digital influencers since 2010, when they were involved in the launch of fashion inspiration platform Fashiolista.com.
IMA’s founders were quick to realise the huge impact of digital influencers in successfully building and marketing their own platform. From 2010 onwards, they started building a large network of blogger ambassadors all around the world, and from there went on to launch Fashiolista Agency, working with fashion brands and helping them to communicate effectively through this new form of earned media. Their latest venture Influencer Marketing Agency (IMA) reflects their exponential growth within new markets, including food, travel, sports and lifestyle.
Joost Nauta, Co-Founder, IMA, comments: “It made sense to apply our network, knowledge and expertise in influencer marketing to our partnerships with advertisers and brands and this soon lead to the launch of our own agency. We have now grown to the position of leading European digital influencer agency, and the launch of IMA represents the bold, next step in our ambitious expansion plans.”
Over the past four years, the 25-person strong team has earned the reputation as expert in this upcoming field of online marketing. With tailored strategies and campaigns, IMA helps leading international brands to tell their story, building on the authority and reach of the top digital influencers, bloggers and vloggers.
One of the agency’s founding clients was Diesel, with whom it has worked for three years, and other clients include DKNY, Samsonite, Albert Heijn, Bacardi, HEMA, MANGO and TUI.
Emilie Tabor, Co-Founder, IMA, comments “Media consumption has shifted rapidly over the last few years, making the younger generation especially tricky to reach via traditional forms of advertising. We see a rapidly growing trend of brands wishing to invest in influencer marketing - they are realising that digital influencers are the new tastemakers, who can reach and influence millions of engaged followers.”
In addition to its projects for brands, IMA represents a wide range of top digital influencers, including UK TV personality Rosie Fortescue (Made in Chelsea), Stylescrapbook and Chris John Millington. In total, the network of IMA consists of over 3,500 of the best international bloggers, vloggers and social influencers. Together, they have a combined reach of more than 100m consumers worldwide, in fashion, food, sports and lifestyle niches.
Maddie Raedts, Co-Founder, IMA, comments: “'We provide a valuable service, not only for brands, but also to our growing network of influencers worldwide. We help them to work in creative collaborations with leading brands that match their DNA. Our team has great expertise in spotting trending and upcoming influencers and helping them to succeed. With our Talent Management department we provide personal representation, close support and guidance for a selection of the best talents in the business.”