Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

The Infamous Maurice Gets Quizzed in Bizarre New BetVictor Spot

Creative 702 Add to collection

VCCP brings back Paul Kaye for a series of new ads shot by Jon Riche

The Infamous Maurice Gets Quizzed in Bizarre New BetVictor Spot

It’s quiz time for the infamous Maurice as he returns in the first of a series of three new adverts for BetVictor.

The adverts, which were created by VCCP, champion BetVictor’s non-football offering and each focuses on a different sport – horse racing, tennis and cricket.

Each of the 30-second ads features Maurice, played by Paul Kaye of ‘Dennis Pennis’ fame, as three different sportsmen, being questioned on a number of random general knowledge subjects. The quizmaster is played by comedian Paul Garner. The final question asks where to go to bet on Maurice’s specialist sport. The answer of course, is BetVictor.

The end tagline will highlight BetVictor’s latest customer promotion or their welcome bonus offer, of up to £25.

Anton Bell, BetVictor CMO, said: "Our Maurice character has quickly become one of the most instantly recognisable advert stars on TV today and Maurice in the ‘hot seat’ provides us with a platform to communicate to the wider betting audience, across the many sports set to dominate the British spring and summer."

Julian Douglas, Vice Chairman at VCCP, added: “The latest series of Maurice ads work as a suite promoting BetVictor’s non-football offering. We’re pleased to be able to cover different business priorities for BetVictor while keeping the humour and tone of the brand.”

The first spot, “Jockey”, which focuses on BetVictor’s racing offering, will promote BetVictor’s standout offer on day one of Cheltenham – Willie Mullins to train a winner at 6/1.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: BetVictor

Media Agency

Media Agency: Mediacom

Creative Agency

Art Director: Alvaro Rivera

Copywriter: Tom Juneau

Creative Agency: VCCP

Planner: Simon Gregory

Producer: Charlotte Trotman

Post Production / VFX

Post Production Company: VCCP Kin

Production Company

Director: Jon Riche

Production Company: VCCP Kin

Music

Audio Post Production: Pure Soho

Genres: Comedy

Categories: Gambling, Sports and Leisure

VCCP, Tue, 03 Mar 2015 14:10:17 GMT