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The Independent Posts Largest Month-on-Month Growth from UK Newsbrands Worldwide

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Coverage of the US elections attracted 34.8m unique visitors to the site

The Independent Posts Largest Month-on-Month Growth from UK Newsbrands Worldwide

The Independent has further established its position as a global newsbrand, beating the market and reaching a record worldwide audience in November with outstanding coverage of the US presidential election.

The fully digital news publisher recorded its highest ever number of global unique browsers at 90.4m (+34% yoy) and set a new record for average daily unique browsers at 4.6m globally (+41% yoy). Page impressions grew to 295m views worldwide (+26% yoy).

Coverage of the US elections attracted 34.8m unique visitors to the site and The Independent was identified by NewsWhip as one of the top 10 global news publishers on Facebook for the election (the only UK publisher or broadcaster to feature in the list), and as the publisher with the sixth-highest average Facebook engagement.

This caps a year when, according the independent and widely respected NewsWhip analysis, The Independent was also the biggest Facebook publisher around Brexit, and posted the two biggest Facebook posts of the Olympics, showing the strength of its journalism on the three biggest news stories of the year and on a global stage.

Christian Broughton, Editor of The Independent, said: “These readership figures show the huge advantage that comes from our decision at Easter to focus purely on our digital platforms.

“Our passion and bold journalism shone through, particularly in the US market, with comment pieces from Independent Voices and distinctive news lines leading the way.

“At a time when there is so much concern about fake news on social media, I hope it is hugely reassuring for us all to see that real news can be such a potent force on Facebook.

“Whether our readers are subscribing to our Daily Edition app, visiting our website, or following us via social media, we see it as very good news indeed that more people than ever are coming to our journalism to find the truth, and a truly independent view of the world.”

This month’s ABCs see ESI’s titles, independent.co.uk and standard.co.uk, outperform the market both at home and globally. 

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Genres: People

lbbonline.com, Thu, 15 Dec 2016 13:23:28 GMT