Thu, 24 Jun 2021 09:59:20 GMT
We are well over a year into living with COVID-19 infiltrating all corners of the globe. We have all likely come due for at least an annual preventive health screening and one or two dental cleanings. For some of us in the US, going to the doctor’s office has been seen as an unnecessary risk. While the ability to have a virtual or telehealth visit has helped many continue with their care, according to a recent ENGINE Caravan survey, a sizable portion of those in the US have delayed or missed getting care as a result of the pandemic.
ENGINE’s recent results (data collected in March 2021) may indicate a promising behavioural shift in more recent months as compared to the initial six months of the pandemic. During the early months, the Robert Wood Johnson Foundation and the Urban Institute conducted studies which showed a troubling effect of health status on delayed care. Understandably, a greater portion of higher risk individuals (56% suffering from chronic or multiple conditions) delayed care in comparison to about 25% of those not suffering from a physical or mental health condition, chronic illness or multiple conditions.
However, our results may be a reflection of self-reported health status. In other words, it is possible that patients with a physical or a mental health condition would not describe themselves as unhealthy. This may be especially true if their condition is under control or being well managed. In these situations, even those with a chronic condition such as diabetes may perceive themselves as being in good health.
Trouble Scheduling Healthcare Appointments
Access to care has also been an issue due to the pandemic. Among the 30% of US residents who experienced scheduling difficulties, a few disparities were observed by ENGINE including:
With the reduction in elective procedures and backlog for preventive care, getting an appointment tends to be easier for those with more flexibility in their schedule when it comes to elective procedures. More specifically, 56% of patients aged 18 – 44 experienced an issue compared to 24% of those aged 55+ (more likely to be empty nesters and/or retired).
As with delays and missed appointments, the recent ENGINE Caravan survey did not show self-reported health status as a factor in greater ease or difficulty for scheduling care. Preventive care scheduling issues were more often experienced by employed individuals compared to retirees (63% vs 17%). Urgent care access issues were experienced significantly more often by younger patients (age 18 – 44, 69%) than seniors (65+, 3%).
Overall, it is promising that the majority of patients still sought care and have not had difficulty getting the care that they need. Additionally, for those who did chose to delay care or who experienced difficulties scheduling care, they are more likely to be going without elective procedures or preventive routine care rather than more pressing medical needs. Only three percent avoided or mentioned difficulty receiving urgent care. As patients become more comfortable seeking preventive care, it is possible that access will become more difficult for these visits as the backlog catches up to routine care that has not been skipped or postponed.
As my colleague Margaret Rorick mentioned in an earlier blog, Health and the Pandemic, many people reported positive behaviour changes over the past year. While the majority of US consumers maintained their exercise rates, healthy eating, alcohol consumption and smoking habits, a portion hovering around 30% reported positive shifts in behaviour while between 10% and 25% changed their behaviours in a potentially harmful way.
Most people plan to keep their behaviours the same after the pandemic is over. For those who made positive changes, this may mean continuing with their new behaviours at the same rate as they practiced them during the pandemic. For those who did not change behaviours during the pandemic, remaining consistent regardless is the case for most Americans. A notable portion of individuals plan to increase positive behaviours and decrease negative behaviours post pandemic. With the exception of increased snacking between meals, fewer than one-in-ten Americans plan to increase potentially harmful behaviours or decrease positive behaviours.
Supporting Positive Change in Consumer Behaviour
A commonly held belief is that it takes 80 days or 80 repetitions to form a habit. While we have been living with COVID-19 for more than 80 days, are the changes that we’ve adopted likely to stay as we get busier? We may have good intentions but what can we do to keep reinforcing our healthy habits? Here are a few suggestions to keep up the progress we have made as individuals and as a society:
Pandemic or not it is important to remember that everyone is silently fighting their own personal battles each day. Let’s not forget what we have learned and make a habit of continuing to be respectful of everyone and their unique needs/life situation. The kindness and empathy that we have embraced during the pandemic can and should continue.
ENGINE regularly partners with health care providers, insurers, and organisations across a diverse array of industries to measure expectations of customers, members, patients, and employees relative to experience. Organisations that will remain strong and secure the greatest loyalty will continue along the path of empathy and support.
Organisations that are willing to invest in understanding the needs of their key stakeholders (customers, patients, members and employees) and commit to continuously evolving their products, offers, services and policies to fit their unique needs, will see the greatest return on their investment.
Whether your current situation is a lack of customer, patient, employee or member input or lack of action to reform problematic processes, ENGINE is the perfect partner to work with regardless of your current state of customer experience measurement and maturity. We meet our clients where they are and help them evolve at a pace conducive to their unique needs and corporate culture. Let us know how we can help.view more - Trends and InsightEngine, Thu, 24 Jun 2021 09:59:20 GMT