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The Immortal Awards Announces US Shortlist and Finalists

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Dedicated US jury put 33 projects on shortlist, with nine finalists proceeding to North American regional round of judging

The Immortal Awards Announces US Shortlist and Finalists

The Immortal Awards has today unveiled the shortlist and finalists from the USA, following a virtual round of judging on Monday 4th October, hosted in partnership with global partners Nice Shoes and regional partners Whitehouse Post.

The Immortal Awards successfully introduced regional judging last year and has taken this one step further by introducing local rounds for 2021.

In total, the 33 highest scoring projects from across the first round of US judging made this year’s shortlist. The 33 projects were then debated by a local jury in a virtual round of discussions to determine which projects, if any, should receive finalist status and proceed to the North American round of judging, alongside finalists from Canada. Nine US entries have been selected as finalists and have qualified for the regional round of judging. The finalists are as follows (and you can check out all the work further down the page):

Brand - Project Name - (Entrant Company)

- Beats by Dre - You Love Me (PRETTYBIRD & Company 3)

- Blacktag - Black Art is Black Money (Company 3)

- Change the Ref - The Lost Class (Leo Burnett Chicago & Hungry Man US)

- City of Chicago - Boards of Change (FCB Chicago)

- Color of Change - Pedestal Project (BBDO New York)

- Mastercard - True Name (Hungry Man US)

- Michelob ULTRA - Courtside (FCB New York)

- Reddit - Superb Owl (R/GA California)

- Facebook - No Comply & Skate Nation Ghana* (Droga5 New York & Barking Owl)

*Originally submitted within Facebook’s ‘We Change the Game When We Find Each Other’ campaign, with the Jury selecting these two specific projects as Finalists.


The regional North American round of judging will take place on Friday 15th of October, with a North American jury selecting which projects will go on to the final round. 

The final, global round of judging will then take place on Thursday 18th November, in which all regional finalists will compete for an Immortal Award or Commendation status.

Those on the US jury were Ron Lewis (Group Creative Director of Grey Health & Wellness), Helen Pak (Senior Vice President, Creative of Disney), Tim Gordon (Co-Chief Creative Officer of Droga5 New York), Margaret Johnson (Chief Creative Officer & Partner of GS&P), Manuel Bordé (Global Chief Creative Officer at VMLY&R COMMERCE), Kathleen Hall (Corporate Vice President, Brand, Advertising and Research at Microsoft), Tiffany Rolfe (Global Chief Creative Officer at R/GA), Oliver Fuselier (Managing Director & Executive Producer at Great Guns USA), Heidi Black (Partner & Editor at Whitehouse Post), Davud Karbassioun (Global President of Pulse Films), and Ali Brown (President of PRETTYBIRD).


The Immortal Awards 2021 US Finalists

Brand - Project  (Entrant Company)

Beats by Dre - You Love Me  (PRETTYBIRD & Company 3)


Blacktag - Black Art is Black Money  (Company 3)


Change the Ref - The Lost Class  Leo Burnett Chicago & Hungry Man US)


City of Chicago - Boards of Change  (FCB Chicago)


Color of Change - Pedestal Project  (BBDO New York)


Mastercard - True Name  (Hungry Man US)


Michelob ULTRA - Courtside  (FCB New York)


Reddit - Superb Owl  (R/GA California)


Facebook - No Comply & Skate Nation Ghana*  (Droga5 New York & Barking Owl)

*Originally submitted within Facebook’s ‘We Change the Game When We Find Each Other’ campaign, with the Jury selecting these two specific projects as Finalists.


The Immortal Awards 2021 US Shortlist

Brand - Project (Entrant Company)

Amazon - Alexa's Body        (Lucky Generals & Hungry Man US)

Annovera - Vagina Appreciation Day     (McCann North America) 

Apple - Make Movies Like the Movies     (Somesuch & Trim Editing) 

Apple Watch - It Already Does That (Company 3)

Beats by Dre - You Love Me     (PRETTYBIRD & Company 3)

Black Label Bacon - Breathable Bacon (BBDO Minneapolis)

Blacktag - Black Art is Black Money (Company 3)

Burger King - Scary Places (MullenLowe U.S.)

Change the Ref - The Lost Class (Leo Burnett Chicago & Hungry Man US)

City of Chicago - Boards of Change (FCB Chicago)

Color of Change - Pedestal Project (BBDO New York)

Coors Light - Iceman to Canton (Alma)

Facebook - Black Makes A Way (Park Pictures US)

Facebook - Survive (SMUGGLER)

Facebook - We Change The Game When We Find Each Other (Droga5 New York, Object & Animal & Barking Owl)

Girls Who Code - Missing Code (division7)

GM - Everybody In (Commonwealth // McCann Detroit)

GM - No Way Norway (Commonwealth // McCann Detroit)

Google - Black-Owned Friday (BBH New York)

Hennessy - Maurice and The Black Bear School (SoStereo)

Lilly - A Medicine Company (The Corner Shop)

Mastercard - True Name (Hungry Man US) 

Michelob ULTRA - Contract for Change (FCB Chicago)

Michelob ULTRA - Courtside     (FCB New York)

MTN DEW - Major Million (TBWA\Chiat\Day NY)

Netflix - We Watched It All (Squeak E. Clean Studios)

Netflix and Ben & Jerry's - The Punch Line Hotline (Observatory)

Progressive - Dr. Rick l Shopping Mall & Progressive Dr. Rick I Airport (Cosmo Street)

Reddit - Superb Owl (R/GA California)

Rocket Mortgage - Certain is Better (Cutters Studios)

Sam Adams - Horses (Butter Los Angeles)

Snapchat - Inclusive Camera (Doomsday Entertainment)

Visit Iceland - Sweatpant Boots (SS+K)


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The Immortal Awards, Wed, 06 Oct 2021 17:13:52 GMT