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The Immortal Awards Announces MEA Shortlist



30 projects make it through to the virtual round of regional judging

The Immortal Awards Announces MEA Shortlist
The Immortal Awards has today unveiled the shortlist for the inaugural MEA competition, ahead of the virtual round of judging on Tuesday 20th October.

In total, 30 projects from across the region made this year’s shortlist. The 30 highest scoring pieces of work from the first round of judging will be debated in a virtual round of discussions to determine which projects, if any, will receive Finalist status and go through to the final, global round of judging in November. 

It is in the final round of judging when projects may be awarded Immortal or Commendation status. So far, seven projects are through to the final round of judging following the conclusion of the LATAM jury session. The North American finalists will be announced on Wednesday 21st October, followed by the MEA finalists on Monday 26th October.

Entries to this year’s Immortal Awards were up 50% globally, with entries received from 52 countries.

Those on the first-ever MEA jury are Tahaab Rais, regional head of strategy at FP7 McCann, Ali Rez, regional executive creative director of Impact BBDO, Prerna Mehra, head of design and creative director of MullenLowe MENA, Tsesliso Rangaka, executive creative director of FCB Joburg, Makosha Maja-Rasethaba, partner and head of strategy at M&C Saatchi Abel Johannesburg, and Ramzi Ibrahim, creative director of Cheil Worldwide Dubai. 

Work that is awarded Finalist status by the jury on Tuesday, therefore qualifying for the global round of judging on November 20th, will be announced on Monday 26th October.

The Immortal Awards 2020 MEA Shortlist

Brand - Project         (Entrant Company, Country)

1st For Women - 16 Days of Activism         (Darling Films, South Africa)
Almosafer - As Far As We Go         (FP7 McCann Riyadh, Saudi Arabia)
Almosafer - The Stories of Mecca (FP7 McCann Riyadh, Saudi Arabia)
Alzheimer's Association Lebanon - The Zikrayat Playlist (Cheil UAE, UAE)
An Nahar Newspaper - The New National Anthem Edition (Impact BBDO, UAE)
Caritas - Migrant Workers         (The Talkies, Lebanon)
Castrol - Care for Caretakers         (Geometry, UAE)
Chevrolet - Space Issues FP7 McCann CairoCity Centre - Don't Go to City Centre! (FP7 McCann Cairo, Egypt)
Chicken Licken - Thato the Time Traveller         (Sterling Sound, South Africa)
City Centre - Don't Go to the City Centre!           (FP7 McCann Cairo, Egypt)
City Centre - Google Street Fashion Show         (MullenLowe MENA, UAE)
Clear - Abtal El Shawarea (The Stars on the Streets)     (FP7 McCann Cairo, Egypt)
Debonairs Pizza - Headless Man         (FCB Joburg, South Africa)
Donner Sang Compter - Blood Unity         (FP7 McCann Dubai, UAE)
Etisalat Misr - My Family Is Better Than Yours (FP7 McCann Cairo, Egypt)
Emirates NBD - The Man Who Never Got Anything Back (Momentum Riyadh, Saudi Arabia)
Hype Magazine & Tears Foundation - #Blamenomore (Darling Films, South Africa)
Mastercard - Astronomical Sales (FP7 McCann Dubai, UAE)
McDonald's - Dinner Disasters         (FP7 McCann Dubai, UAE)
Mobily - Everyone's Kingdom         (M&C Saatchi UAE, UAE)
Mohammed bin Rashid Al Maktoum Global Initiatives - The World’s Tallest Donation Box (MullenLowe MENA, UAE)
Nando’s - Mzansipoli                 (M&C Saatchi Abel, South Africa)
Nescafe 3in1Milky - University Pride - Procrastination (FP7 McCann Cairo, Egypt)
Snickers - Hunger Insurance         (Impact BBDO, UAE)
Shelflife - Nike x Stussy         (Massif Media, South Africa)
South African National Blood Services - A Few Minutes is Worth a Lifetime (Sterling Sound, South Africa)
Standard Bank of South Africa - Deaf Radio (M&C Saatchi Abel, South Africa)
TikTok - What Makes You Tic         (M&C Saatchi Abel, South Africa)
Toyota - Corolla Reverse Camera (FCB Joburg, South Africa)
WHSmith - Pop-Up Books         (FP7 McCann Dubai, UAE)

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The Immortal Awards, Tue, 20 Oct 2020 15:05:38 GMT