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The IKEA Catalogue Is the Solution to All of Life's Problems in New Campaign

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Memac Ogilvy Dubai launches the 2020 IKEA Catalogue with an ample dose of humour

The IKEA Catalogue Is the Solution to All of Life's Problems in New Campaign

With over 200 million copies distributed every year, the IKEA catalogue is one of the most read books in the world. IKEA UAE, Egypt, Qatar and Oman along with agency Memac Ogilvy, Dubai, launched the 2020 Catalogue Edition with their new campaign ‘The book that will change your life'.

The launch film revolves around Ali, a slob whose life transforms once he finds the IKEA Catalogue. With ample humour and a fresh voice, the film follows Ali’s journey as he becomes a guru of the catalogue.

“Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? On page 100, you’ll find out how to make your home feel more welcoming and conducive to new relationships.”

Check it out below.

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Licensing : The One Who Knocks by Francesco D'Andrea


Edit: Nik Hindson

Edit Company: The Assembly Rooms, London

Post Production / VFX

Colourist: Joseph Bicknell

Post Production Company: Company 3, New York

VFX Supervisor: Eppie Bowler, Amanda Pilnik

Production Company

Director: Samir Mallal

DOP: Andrij Parekh

Executive Producer: Hijaz Moosa

Line Producer: Moskitos Films, Istanbul

Producer: Kaan Acemi

Production Company: Hanzo Films, FZE

Production Design: Theo Boswell

Sound Engineer: Patch Rowland


Audio post production: Machine Sound, London


Brand: IKEA Middle East

Creative Agency

Account Management: Alaa Nour

Chief Creative Officer: Juggi Ramakrishnan

Client Team Leader: Tarek Shawki

Copywriter: Alok Mohan

Creative Agency: Memac Ogilvy, Dubai

Head of Production: Luke Morris

Producer: Hiyam Itani

Senior Account Executive: Selin AlNazer

Genres: Comedy

Categories: Home, Furniture, Tue, 27 Aug 2019 11:58:33 GMT