The ICA Signs All Canadian Members Up to Little Black Book

Today the Institute of Communications Agencies Canada announce a new partnership with Little Black Book. The agency association has decided to sign all of its member agencies up to LBB with the aim of improving visibility and recognition of its member agencies’ work world-wide. 

President & CEO, Scott Knox, joined the ICA in November 2016, implementing a strong mission statement to transform, amplify and protect the Canadian agency sector.

As a major creative news platform, LBB boasts an international team that is connected to top industry leaders, up-and-coming talent and specialists around the world, and has an unrivalled insight into the whole marketing ecosystem. 

Already a powerful resource for the global creative community, LBB brings together end clients, agencies, creative tech labs, production, VFX, innovation and music companies around the world. That means it’s uniquely positioned to market the creative output of companies worldwide.

Commenting on the decision to sign all of the ICA’s member agencies to LBB, Knox says: “I was very familiar with Little Black Book, having worked in the UK running the MAA for the last 15 years. As I know of its success in the UK, I believe having our members involved at the ICA will allow me to support the international recognition of excellence in Canadian advertising.”

Founder and CEO of Little Black Book, Matt Cooper comments: “We have always been very interested in the great work coming out of Canada and have felt in the past that we just don’t hear about it enough in our industry. Every time I come back from a trip to Canada I’m amazed by the work I see there and can’t quite understand how we haven’t heard about it. What’s more there are some fascinating relationships in the creative industry in Canada that you just don’t see elsewhere. It’s a pretty unique market and, ultimately, we want to make sure everyone is reading about it! We will be working closely with the ICA and its members to ensure we get as much work and news from the region comparably as we do the USA and UK. The reason we built this platform is to help the now truly global business of advertising and what better way to do it than to work directly with the association in the local market.”