The ICA Appoints Patrick McCaully as Director of News Creation

The Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication and advertising agencies, today announced that they have appointed Patrick McCaully to the newly created position of director of news creation.

McCaully, a former journalist at three of Canada’s four national broadcast networks, has a mandate of creating broader stories to secure media coverage for the ICA’s ongoing national industry and advocacy initiatives. As the founder and chief news creator of Pointman News Creation, McCaully has represented clients across many sectors from startups to fortune 500 companies, with innovative and often news dominating pitches.

“Patrick was an interesting choice for the ICA for a number of reasons,” said Scott Knox, President and CEO, ICA. “We value both the creativity and insider media knowledge that he brings to our PR portfolio, as well as the personal perspective of a scrappy boutique agency that he will bring to our awards, communications and advocacy.”

McCaully has already begun working with the ICA and will act as a conduit between the ICA’s leadership and the trade and broad news media while maintaining his PR Agency.