Anchor and Creature of London are back, taking another wry look at the realities of family life with their latest TV ad staring popular animated creatures, the Hugglers. This time we find our teenage brother and sister having a giggle at Grandma’s expense, only to find themselves caught out by the family’s new voice recognition device.

The 30 second spot, which first airs on 3rd July, is the latest in a series that uses the distinctive Huggler family, created by Creature of London, and focuses on Anchor Spreadable butter.

The film will be supported with digital, social media and in-store activity across the campaign period.