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The Hugglers Get Switched On in Latest Anchor Spot from Creature of London

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Creature brings back the Hugglers with new spot directed by Passion's Kyra and Constantin

The Hugglers Get Switched On in Latest Anchor Spot from Creature of London

Anchor and Creature of London are back, taking another wry look at the realities of family life with their latest TV ad staring popular animated creatures, the Hugglers. This time we find our teenage brother and sister having a giggle at Grandma’s expense, only to find themselves caught out by the family’s new voice recognition device.

The 30 second spot, which first airs on 3rd July, is the latest in a series that uses the distinctive Huggler family, created by Creature of London, and focuses on Anchor Spreadable butter.

The film will be supported with digital, social media and in-store activity across the campaign period.

Anchor - Switched On
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Advertiser: Arla

Brand: Anchor


Sound Production: Factory

Sound Engineer: Dan Beckwith

Creative Agency

Chief Creative Officer: Ben Middleton & Stu Outhwaite-Noel

Head of TV / Production: Kate Taylor

Production Assistant: Charlotte Wickens

Strategy Director: Lorna Burt

Creatives: Laura Muse


Animation Company: Passion Pictures

Director: Kyra and Constantin

Producer: Sibylle Preuss

Genres: Animation

Categories: Food, Dairy

Creature, Mon, 03 Jul 2017 14:24:46 GMT