Deutsch’s five year relationship with Live Out Loud, an organisation with the mission to empower lesbian, gay, bisexual and transsexual (LGBT) youths by connecting them with LGBT professionals, has continued with ‘The Homecoming Project’.
Using the tag line ‘Gay It Forward’, this fully integrated initiative profiles real individuals sharing words of wisdom, and calls on other LGBT role models to return to their high school and share their journey from ‘then’ to ‘now’.
This is the first fully integrated campaign for Live Out Loud, entering 12th year serving the LGBT community. The Homecoming Project’s ‘Gay It Forward’ is the result of collaborative resourcefulness and heart across all of Deutsch NY departments. The campaign is set to continue its launch from online into kiosks throughout New York's five boroughs next week, as well as print, radio and online video.
Agency: Deutsch New York
Creative Directors: Rich Kolopeau
Copywriter: Erin McHugh
Art Director: Art Boonklan
EVP/Director of Broadcast Production: Joe Calabrese
Executive Producer: Cheryl Masaitis
Production Company: Humble TV New York
Director: Sorrel Ahlfeld
Executive Producer: Persis Koch
Producer: Dana Discordia
Editorial: The Mill New York
Editor: Patrick Burns
Assistant Editor: Rhys Stover
Post Facility: The Mill New York (Colour) & Humble TV New York (Conform)
Online Editors: Patrick Burns & Rhys Stover
Music: Human Worldwide
Composer: Human Worldwide
Arranger: James Wells
Sound Design: Sonic Union