The Holidays Are Back in Transavia’s Latest Campaign Helmed by Havas Paris Seven

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The agency launches the pop-culture coded campaign with a chance to win a holiday
The Holidays Are Back in Transavia’s Latest Campaign Helmed by Havas Paris Seven

The summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.

For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!

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Production Company

Production Company: Lightfarm

Photographer : Milton Menezes

Creative Agency

Creative Agency: HAVAS PARIS SEVEN

Creative Director: Stéphane Gaubert

Art Director: Jordan Molina

President: Elisabeth Billiemaz

Strategic Planner: Sabrina Guendouz

Art Buying: Sylvie Gazaix

Havas France, 11 months ago