The Monkeys launches new integrated campaign for the Holden Colorado
Holden has unveiled its latest campaign, 'Holden Colorado, Not To Be Outdone'", to promote the hard-to-beat capabilities of its Colorado range.
Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.
Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.
The campaign will roll out across broadcast, out of home advertising, digital, radio, press and on Holden-owned social channels.
Says Ant Keogh, chief creative officer, The Monkeys Melbourne: "The ad's strength is that it's simple but unexpected. It's hugely entertaining while subtly showing off driving performance and ruggedness."
Says Natalie Davey, general manager, marketing and digital, Holden: "'Not To Be Outdone' is the perfect platform to showcase the capability of our Colorado range and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way."view more - Creative