senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The Holden Colorado Won't Be Outdone

20/04/2018
Agency
Sydney, Australia
74
Share
The Monkeys launches new integrated campaign for the Holden Colorado
Holden has unveiled its latest campaign, 'Holden Colorado, Not To Be Outdone'", to promote the hard-to-beat capabilities of its Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.



Holden_Colorado 2 (1).jpgThe campaign will roll out across broadcast, out of home advertising, digital, radio, press and on Holden-owned social channels.

Says Ant Keogh, chief creative officer, The Monkeys Melbourne: "The ad's strength is that it's simple but unexpected. It's hugely entertaining while subtly showing off driving performance and ruggedness."

Says Natalie Davey, general manager, marketing and digital, Holden: "'Not To Be Outdone' is the perfect platform to showcase the capability of our Colorado range and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way."
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Droga5 ANZ, part of Accenture Song
Intelligent Sounds
Intel
02/12/2024
8
0
The Ship Song
Sydney Opera House
02/12/2024
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0