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The Holden Colorado Won't Be Outdone

Creative 333 Add to collection

The Monkeys launches new integrated campaign for the Holden Colorado

The Holden Colorado Won't Be Outdone
Holden has unveiled its latest campaign, 'Holden Colorado, Not To Be Outdone'", to promote the hard-to-beat capabilities of its Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.



Holden_Colorado 2 (1).jpgThe campaign will roll out across broadcast, out of home advertising, digital, radio, press and on Holden-owned social channels.

Says Ant Keogh, chief creative officer, The Monkeys Melbourne: "The ad's strength is that it's simple but unexpected. It's hugely entertaining while subtly showing off driving performance and ruggedness."

Says Natalie Davey, general manager, marketing and digital, Holden: "'Not To Be Outdone' is the perfect platform to showcase the capability of our Colorado range and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way."
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Music

Music Company: Level Two Music

Song: Electric Pow Wow

Artist: A Tribe called Red

Post Production / VFX

Post Production Company: Alt. VFX

Production Company

Production Company: Goodoil Films

Executive Producer: Simon Thomas

Director: Hamish Rothwell

DOP: Dariusz Wolski

Producer: Andrew McLean

Editor: Pete Sciberras, ARC Edit

Production Design: John Allan

Sound

Sound Company: Nylon Studios

Client

Advertiser: GM Holden

Brand Communications Manager: Josh Cunningham

General Marketing Manager: Natalie Davey

Creative Agency

Creative Agency: The Monkeys

Copywriter: Cody Naetzker

Art Director: Zenon Predecki

Chief Creative Officer: Ant Keogh

Group Content Director: Lee Lowndes

Content Director: Navin Arunasalam

Head of Strategy: Mike Derepas

The Monkeys, Fri, 20 Apr 2018 02:42:54 GMT