Grey New York
2 months ago
The video calls on the Hispanic community to unite to combat the Covid-19 crises as it hits the community disproportionally hard. The video is a reminder that Hispanics are at the frontline of any crises including this one and includes a call to engage with helping Hispanics get the country back on its feet. It features Jeidiemar Rijos - 2019 winner of 'El Voz' (Spanish version of The Voice) - performing for the first time ever, the Official Spanish Version of the National Anthem. This official version was originally commissioned by President F D Roosevelt but forgotten by history.
Until now. Now it launches The Hispanic Star initiative aimed at uniting the Hispanic community around an unprecedented urgent relief and recovery effort following Covid-19.
Campaign: The Hispanic Star
Client: We Are All Human
Agency: Grey Wing / Grey New York / Grey Colombia
Creative Global Chairman: Per Pedersen
President & Chief Creative Officer (Grey Wing): Pepe Aguilar
Creative VP (Grey Colombia): Sebastián Mallarino
Global ECD (Grey NY): Emiliano Gonzalez de Pietri
Creative Director (Grey Wing): Bernardo Rodriguez Pons
Creative Director (Grey NY): Guillermo Aracena
Associate Creative Director, Design (Grey NY): Juliano Domingues
Genres: Music performance, People
Categories: Awareness, Corporate, Social and PSAsGrey New York, 2 months ago