The Hispanic Star Revives Forgotten Spanish Take on American National Anthem for Covid-19 Crisis 

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Grey commissioned the film aiming to rekindle the spirit of the Hispanic community
The Hispanic Star Revives Forgotten Spanish Take on American National Anthem for Covid-19 Crisis 

The video calls on the Hispanic community to unite to combat the Covid-19 crises as it hits the community disproportionally hard. The video is a reminder that Hispanics are at the frontline of any crises including this one and includes a call to engage with helping Hispanics get the country back on its feet. It features Jeidiemar Rijos - 2019 winner of 'El Voz' (Spanish version of The Voice) - performing for the first time ever, the Official Spanish Version of the National Anthem. This official version was originally commissioned by President F D Roosevelt but forgotten by history.

Until now. Now it launches The Hispanic Star initiative aimed at uniting the Hispanic community around an unprecedented urgent relief and recovery effort following Covid-19.


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Campaign: The Hispanic Star

Client: We Are All Human

Agency: Grey Wing / Grey New York / Grey Colombia

Creative Global Chairman: Per Pedersen 

President & Chief Creative Officer (Grey Wing): Pepe Aguilar

Creative VP (Grey Colombia): Sebastián Mallarino

Global ECD (Grey NY): Emiliano Gonzalez de Pietri

Creative Director (Grey Wing): Bernardo Rodriguez Pons

Creative Director (Grey NY): Guillermo Aracena

Associate Creative Director, Design (Grey NY): Juliano Domingues

Genres: Music performance, People

Categories: Awareness, Corporate, Social and PSAs

Grey New York, 2 months ago