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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Hallway Gets Creative with Recruitment of Talent

19/05/2023
Advertising Agency
Sydney, Australia
120
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The Hallway has chosen to advertises new open positions on the packaging of the iconic Banh-Mi Co rolls

The Hallway's headquarters are situated on Australia's most densely populated street of advertising agencies, Harris St in Pyrmont, Sydney. Agencies and agency groups including OMD, Enero, PHD, Publicis and TBWA are all based close by to The Hallway.

The Hallway’s neighbour, Banh-mi Co, is probably one of the industry's favourite lunch spots and a local institution.

The law of averages says that a bunch of their daily ad agency customers aren't happy in their current role and would be open to a new one.

So rather than poaching, The Hallway thought it would be worth speaking directly to those people to see if they want another roll.

Jules Hall, CEO of The Hallways says, "We started the programme recently. Off the back of recent growth, we had a number of roles to fill and were discussing the most effective ways to talk to potential candidates. The Banh-mi shop is two doors down from the agency and we could see all these adlanders going there for lunch. We know the owners so I went and had a chat, explained what we were thinking and asked if we could run a trial. They loved it and gave us a go. As the saying goes, if you don't ask, you don’t get!”

When interested people scan the QR code on the Banh-mi sandwich bag (images attached), they are taken to this dedicated microsite where they can learn more about The Hallway and its current open roles, visit here for more information.

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