9 months ago
The Hallway and Dexus have released the first campaign iteration of the real estate giant’s new creative platform – Space For Your Best Work.
Dexus is one of Australia’s leading property groups, managing a $31.8 billion property portfolio. Since the agency’s appointment in mid-2018, The Hallway has been working with Dexus to re-architect the Dexus brand, with a meaningful and differentiated brand idea at its heart.
Says Raechelle Inman, head of marketing, Dexus: “The commercial real estate category has traditionally been dominated by a very functional bricks and mortar narrative. Our ambition is to share the positive human benefits that our spaces provide for our customers.
“Our partners at The Hallway helped us define a powerful foundation from which we’ve created work that shatters the category conventions and continues to elevate and differentiate the Dexus brand.”
The campaign dramatises the intangible impact that a space has on people within it, with sparks of creativity, explosions of innovation, contemplative thought bubbles, and a number of other effects brought to life through 3D CGI in both static and animated media.
CGI: Cream Electric Art
Creative Agency: The Hallway
Photo Producer: Libby Hams
Media Agency: The Hallway
Photographer: Romello Pereira @ Photoplay
Retouching: Cream Electric Art
Categories: Real Estate, DevelopmentThe Hallway, 9 months ago