The Gunn Report for Media, the global evaluation of media creativity launched in 2004, has today released its new Report. It has combined winners' lists from the world's most important award contests to establish the only global 'league tables' for the communications industry.
The report covers several categories, including:
- the most creative agency network
- the most creative holding company
- the most creative campaign and
- the most creative advertiser
“The context in which marketing is taking place has changed dramatically these past years. At a time of increasing difficult economic climate in the world, and in a world where consumers are increasingly unpredictable and exert more control over the messages they receive, media innovation and creativity are keys to brand success. Brands need even more than before to find and use meaningful and new solutions”, said Isabelle Musnik, editor of The Gunn Report for Media.
Media - in all their forms - have become an integral part of marketing. The inclusion of a media platform in a communications awards event is an important signal to the marketing world that building the right connections between brand and consumer is an absolute necessity. It can make or break a campaign, or even a brand, and change behaviour as a result. The future of the industry lies in the innovative strength of its media creativity.”