The Guardian Looks Back at 10 Years of Oscars' Fashion

BBH London has launched an interactive fashion tool for the Guardian that allows people to explore the red carpet trends from last night’s Oscars ceremony.

Curated by the Guardian’s fashion team, including Fashion Editor Imogen Fox, the interactive tool helps users discover the latest outfits and styles from the 2014 Academy Awards, as well as taking a look back at Oscars’ fashion over the last decade. It also allows people to pick their own favourite looks, curate their own personalised fashion directory and share their 'Style Profile' with their friends.  

Taking design inspiration from camera apertures, the tool enables users to filter dresses using various lenses such as colour, style, actor, designer and date. Users will be able to use build a collection of their favourite Oscars outfits, and then log in to share their ‘Style Profile’ with friends.

Check it out at: http://www.theguardian.com/fashion/ng-interactive/2014/mar/03/10-years-oscars-red-carpet-fashion-interactive

Credits

Client name and title:

Eleanor Duffy, Digital Engagement Executive

Natalie Roper, Engagement Marketing Manager

Toby Hollis, Head of Marketing & Engagement

BBH Producer: Ben Hardman

BBH Assistant Producer: Kate Newman

BBH Creative Technologist: Tal Woolf

BBH Creative Technologist: Luke Kidney

BBH Creative Technologist: Tomasz Szarzynski

BBH Creative Technologist: Rick Burgess

BBH Lead Digital Design: Simon Parmeggiani

BBH UX Designer: Alex Jones

BBH Team Manager: Rebecca Levy / Fiona Buddery

BBH Team Director: Jon Barnes

BBH Chief Strategy Officer: Jason Gonsalves

BBH Head of Creative Technology: Alex Matthews