Tue, 04 Mar 2014 11:47:12 GMT
BBH London has launched an interactive fashion tool for the Guardian that allows people to explore the red carpet trends from last night’s Oscars ceremony.
Curated by the Guardian’s fashion team, including Fashion Editor Imogen Fox, the interactive tool helps users discover the latest outfits and styles from the 2014 Academy Awards, as well as taking a look back at Oscars’ fashion over the last decade. It also allows people to pick their own favourite looks, curate their own personalised fashion directory and share their 'Style Profile' with their friends.
Taking design inspiration from camera apertures, the tool enables users to filter dresses using various lenses such as colour, style, actor, designer and date. Users will be able to use build a collection of their favourite Oscars outfits, and then log in to share their ‘Style Profile’ with friends.
Client name and title:
Eleanor Duffy, Digital Engagement Executive
Natalie Roper, Engagement Marketing Manager
Toby Hollis, Head of Marketing & Engagement
BBH Producer: Ben Hardman
BBH Assistant Producer: Kate Newman
BBH Creative Technologist: Tal Woolf
BBH Creative Technologist: Luke Kidney
BBH Creative Technologist: Tomasz Szarzynski
BBH Creative Technologist: Rick Burgess
BBH Lead Digital Design: Simon Parmeggiani
BBH UX Designer: Alex Jones
BBH Team Manager: Rebecca Levy / Fiona Buddery
BBH Team Director: Jon Barnes
BBH Chief Strategy Officer: Jason Gonsalves
BBH Head of Creative Technology: Alex Matthews