"The Government Must Provide as Much Information as it Can for Businesses to Plan Effectively"

Following the Prime Minister’s announcement earlier regarding plans for the ending of Lockdown 2.0 in England, Stephen Woodford, chief executive of the Advertising Association has commented:

“We welcome the clarification by the Prime Minister of how the Government intends to reopen the economy when the national lockdown in England ends on December 2. The final month of the year is a crucial one, particularly for the retail and hospitality industries, both of which depend heavily on advertising to reach consumers, drive sales and support jobs. The Government must provide as much information as it can for businesses to plan effectively, so they can deliver their products and services to consumers during this challenging period for all. This is especially important given the possibility of differing tiers in the regions of England and the variations we may see in Scotland, Wales and Northern Ireland. We recognise the pandemic presents a fast-changing situation but, as we approach Christmas, any further changes must be handled clearly to support as successful a festive season as possible.”