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The Golden State Warriors Make It Rain in Cool New Spot Celebrating the End of Their Basketball Drought

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Created in partnership with Goodby Silverstein & Partners, the campaign embodies who the Warriors have become: a three-point shooting team

The Golden State Warriors Make It Rain in Cool New Spot Celebrating the End of Their Basketball Drought
The NBA season starts today, and the Golden State Warriors play the Nets (Kevin Durant’s new team), marking 287 days since the Golden State Warriors played a regular season basketball game. Almost a full year of zero three-pointers from Stephen Curry. No forced charges from Draymond Green. But that ends soon, because the NBA season is set to tip off today. So to celebrate the end of their basketball drought, the Warriors are releasing 'Joy in Buckets'.

Created in partnership with Goodby Silverstein & Partners, the campaign is spearheaded with a film that celebrates the end of the basketball drought for Warriors fans, by magically showering individual fanatics with rain.

The work embodies who the Warriors have become: a three-point shooting team – led by the 'Splash Brothers' – that has fun while they’re doing it.


“Joy has long been a core value for this franchise, notably manifesting on the court in the way our team plays. So this season, where the only certain thing is uncertainty, it made sense to anchor ourselves in the guiding principle that, joy changes everything. For 48 minutes, once again, we can escape by losing ourselves in the game we love,” said Amanda Chin, VP, brand marketing, Golden State Warriors.

“The warriors are known to let it rain from deep,” said GS&P associate creative director, Anthony O’Neill. “But raining on fans across the Bay wasn’t easy, but the team around us was tireless. It shows the true love that people from the Bay have for this team.”

Directed by Bay Area native, Dave Meyers, was edited - with visual effects handled by E-Level - by GS&P’s in-house production arm.

“Warriors fans are so great, so we always challenge ourselves to come in with fresh ideas every season,” said Kim Trinidad senior director, marketing and operations for the Warriors. “Not just great ideas but work that feels different from the year prior. We did our best to accomplish that and are so excited for Dub Nation to see it all.”


To go along with the film, the Warriors and GS&P will be releasing out of home, radio, and campaign design that can be seen in-stadium and on their social platforms - all launching this month.

“The Warriors are one of the most famous franchises in the world” concluded GS&P associate creative director, Rony Castor. “Which is great, but also comes with a responsibility to always push the envelope.”

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Client

Client: Golden State Warriors

Agency

Ad Agency: Goodby Silverstein & Partners

Co-Chairmen: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Adam Reeves

Associate Creative Directors: Rony Castor and Anthony O’Neill

Copywriter: Tajj Badil-Abish

Head of Photography: Quinn Gravier

Designers: Pedro Zuccolini and Benny Gold

Production

Production company: Radical Media

Director: Dave Meyers

Director of Photography: Pergrin Jung

Producer: Lisa Brugliera

President: Frank Scherma

Executive Producer: Jim Bouvet

Director of Production: Leila Gage

Senior Producer: Christine Oh

Senior Print Producer: Noah Dasho

Producer: Brian Stanley

Account Services

President: Derek Robson

Executive Group Account Director: Chad Bettor

Account Managers: Casey Leong and Maria Ragusa

Brand and Communication Strategy

Partner, Head of Communication Strategy: Christine Chen

Senior Brand Strategist: Lucas Goodbody

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Kristian Evanculla

Editorial Company

Company name: Elevel

Co-Creative Director of Elevel/Editor: David Becker

Assistant Editor: Steven Castro

Post Producer: Marie La Tourette

Director of Post Production: Michael Damiani

Telecine

Company name: Company 3 Los Angeles

Colorist: Stefan Sonnenfeld

VP Short Form: Ashley McKim

Producer: Blake Rice

VFX/Finishing

Company name: Elevel

Creative Director: Mike Landry

Motion Artist: Natasha Candelaria, Nick Bizzack, Luke Davisson, Zachary

Seidner, Lauren Kong

Executive Producer: John Dutton

Producer: Marie La Tourette

Sound Design and Mix

Company name: Elevel

Audio Engineer: Nic Dematteo

Categories: Sports and Leisure, Sports clubs

Goodby Silverstein & Partners, Tue, 22 Dec 2020 17:57:37 GMT