Goodby Silverstein & Partners
Tue, 22 Dec 2020 17:57:37 GMT
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The Golden State Warriors Make It Rain in Cool New Spot Celebrating the End of Their Basketball Drought
Created in partnership with Goodby Silverstein & Partners, the campaign embodies who the Warriors have become: a three-point shooting team
The NBA season starts today, and the Golden State Warriors play the Nets (Kevin Durant’s new team), marking 287 days since the Golden State Warriors played a regular season basketball game. Almost a full year of zero three-pointers from Stephen Curry. No forced charges from Draymond Green. But that ends soon, because the NBA season is set to tip off today. So to celebrate the end of their basketball drought, the Warriors are releasing 'Joy in Buckets'.
Created in partnership with Goodby Silverstein & Partners, the campaign is spearheaded with a film that celebrates the end of the basketball drought for Warriors fans, by magically showering individual fanatics with rain.
The work embodies who the Warriors have become: a three-point shooting team – led by the 'Splash Brothers' – that has fun while they’re doing it.
“Joy has long been a core value for this franchise, notably manifesting on the court in the way our team plays. So this season, where the only certain thing is uncertainty, it made sense to anchor ourselves in the guiding principle that, joy changes everything. For 48 minutes, once again, we can escape by losing ourselves in the game we love,” said Amanda Chin, VP, brand marketing, Golden State Warriors.
“The warriors are known to let it rain from deep,” said GS&P associate creative director, Anthony O’Neill. “But raining on fans across the Bay wasn’t easy, but the team around us was tireless. It shows the true love that people from the Bay have for this team.”
Directed by Bay Area native, Dave Meyers, was edited - with visual effects handled by E-Level - by GS&P’s in-house production arm.
“Warriors fans are so great, so we always challenge ourselves to come in with fresh ideas every season,” said Kim Trinidad senior director, marketing and operations for the Warriors. “Not just great ideas but work that feels different from the year prior. We did our best to accomplish that and are so excited for Dub Nation to see it all.”
To go along with the film, the Warriors and GS&P will be releasing out of home, radio, and campaign design that can be seen in-stadium and on their social platforms - all launching this month.
“The Warriors are one of the most famous franchises in the world” concluded GS&P associate creative director, Rony Castor. “Which is great, but also comes with a responsibility to always push the envelope.”
Client
Client: Golden State Warriors
Agency
Ad Agency: Goodby Silverstein & Partners
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Adam Reeves
Associate Creative Directors: Rony Castor and Anthony O’Neill
Copywriter: Tajj Badil-Abish
Head of Photography: Quinn Gravier
Designers: Pedro Zuccolini and Benny Gold
Production
Production company: Radical Media
Director: Dave Meyers
Director of Photography: Pergrin Jung
Producer: Lisa Brugliera
President: Frank Scherma
Executive Producer: Jim Bouvet
Director of Production: Leila Gage
Senior Producer: Christine Oh
Senior Print Producer: Noah Dasho
Producer: Brian Stanley
Account Services
President: Derek Robson
Executive Group Account Director: Chad Bettor
Account Managers: Casey Leong and Maria Ragusa
Brand and Communication Strategy
Partner, Head of Communication Strategy: Christine Chen
Senior Brand Strategist: Lucas Goodbody
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Kristian Evanculla
Editorial Company
Company name: Elevel
Co-Creative Director of Elevel/Editor: David Becker
Assistant Editor: Steven Castro
Post Producer: Marie La Tourette
Director of Post Production: Michael Damiani
Telecine
Company name: Company 3 Los Angeles
Colorist: Stefan Sonnenfeld
VP Short Form: Ashley McKim
Producer: Blake Rice
VFX/Finishing
Company name: Elevel
Creative Director: Mike Landry
Motion Artist: Natasha Candelaria, Nick Bizzack, Luke Davisson, Zachary
Seidner, Lauren Kong
Executive Producer: John Dutton
Producer: Marie La Tourette
Sound Design and Mix
Company name: Elevel
Audio Engineer: Nic Dematteo
Categories: Sports and Leisure, Sports clubs
Goodby Silverstein & Partners, Tue, 22 Dec 2020 17:57:37 GMT
