The 18th International Advertising Festival Golden Hammer will start on 31 May with a Workshop and will continue on 2 June with a Conference and Awards event at the Pullman Riga Old Town (Rīga, Jēkaba iela 24).
On 31 May 18th International advertising festival Golden Hammer will open with a Workshop which will be led by Chair of the Golden Hammer PR Jury 2017 Dr. Saskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria:Heroes, Content, and Storytelling: The Future of Marketing and PR.
Dr. Saskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria: “In this workshop, we will discuss the five elements of a good story and we will try out a couple of fun creative techniques on how to develop such stories in a team. We will discuss the Do´s and Dont´s of memorable and emotional storytelling, and we will have a closer look on how to use different channels and instruments to really reach our audiences with a story.”
On 2 June Festival will continue with Conference where speakers will be the members of the Golden Hammer’s very select jury and very much on top of where the creative industry finds itself, and where it should or could go:
Digital as an enhancement. Hanja Baruschke, Creative Director Digital of Jung von Matt/Limmat, Switzerland: “The whole world is talking about digitisation, but it’s about finding the perfect balance of using traditional and new media in order to create an outstanding experience.”. Hanja’s team worked on the campaign Refugees welcome that resulted in many Cannes Lion, Clio and Eurobest Awards in 2016.
Frankly Speaking. Levan Lepsveridze, Creative Director of Leavingstone, Georgia: “Genuine events and pure human emotions really matter.” Levan is multi award winning Creative Director, he has won 59 awards on international advertising festivals, including Cannes Lions, Eurobest, London International Award, ADCE, Epica, Golden Drum, KIAF, Ad Black Sea.
Where are we going to? Alexander Kapelevich, Creative Owner of LOGA BIGA, Belarus: “Is it the Insight, the Idea or the Execution to be in charge? On the example of 2016 Lions winners.” Alexander is a prize winner and has been a jury member for White Square, Red Apple, KIAF, Idea, Ad Stars, New York Festival and some others.
Advertising that doesn't suck. Tobias Wacker, Creative Director of hasan & partners, Finland: “A run through the hell of bad advertising and what to do about it.” His work has been shortlisted and awarded at e.g. Epica, Eurobest, Cresta, Red Apple, Cannes Lions, ADC*E, Guldägget, iF Communication Design Award, Effie Awards, Golden Hammer and at national award shows in Finland, Netherlands and Germany. Tobias has been serving in numerous national and international juries.
Bad Boys of Design — How to Get Rich. Tajo Oja, Lead Designer and Partner of Fraktal, Estonia: “You've all heard the age-old mantra of "Good design saves the world". I'll show you how that hippy talk will get you nowhere and how to lie, cheat and steal your way to the top. With the help of dark patterns, deceptive design and other deliciously evil tricks.” Tajo is young and talented award winning designer.
Tickets available at the Golden Hammer website