The Global Awards®, for the “World’s Best Healthcare Advertising™,” announced its 2012 award winners on Thursday December 6th at two international Global Awards presentations. The ceremonies took place in New York City, USA, and Sydney, Australia. McCann Health earned the title of Global Network of the Year with the agency garnering an impressive 5 Global Awards and 19 Finalist Certificates. The 2012 Global Awards Grand Jury also awarded one coveted Grand Global Award to Ogilvy, Germany, and honored Langland, UK with the 2012 Global Healthcare Agency of the Year for the second year in a row; with the agency taking home 3 Global Awards and 14 Finalist Certificates. In total, the 2012 Grand Jury recognized winners from 17 different countries with 39 Global Awards and 136 Finalists.
The Global Awards New York celebration took place yesterday evening at the Helen Mills Event Space & Theater, located at 137 West 26th Street. The evening kicked off with a celebratory cocktail reception and a print and video showcase of the 2012 award-winning work. 2012 Global Awards were presented by Michael Demetriades, Global Awards Executive Director, and Tom Domanico, Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus and other prominent Grand Jury members.
For the first time in the history of the Global Awards, the competition honored a network for its exemplary work with the title of Network of the Year. McCann Health took the lead in this year’s competition, taking home 5 Global Awards and 19 Finalist Certificates. The McCann Health offices honored include: McCann Health Australia, 2 Global Awards; McCann Health Communications/McCann Worldgroup Japan, McCann Health United Kingdom, and McCann HumanCare USA each received one Global Award. McCann Health Chairman John Cahill, and Global Creative Director Jeremy Perrott accepted the award on behalf of the network.
“Winning "international network" is an amazing achievement in any industry.
But to win this award from the Global Awards is a significant win that recognises more than hard work. In the most difficult discipline of all to be creative and innovative, this Global Award celebrates the diligence of a network committed to raising the bar of its industry’s product and at the same time celebrate the clients who not only demand we do this, but support and encourage us to deliver.
The Globals has also committed to being the premier award show in healthcare that sets standards, through industry leaders as judges and navigators as well as critics who know good from great and brilliant from best. Through the Globals, we are now seeing outstanding work across the board globally, not only in the conventional media but in new media, digital, viral integrated and interactive. This is what great shows do.
Celebrate, recognise and encourage us all to do better.” - Jeremy Perrott
Ogilvy Germany was awarded the 2012 Grand Global Award for “Waiting. For Seven Years.” for client Foundation For Life - Organ Donation. The entry won in the Integrated (Mixed Media) Campaign category in the subcategory Communication to the Consumer: Social Commitment. This campaign demonstrated how hard it can be waiting for an organ donation by staging an extreme live-event. The event was held in a place where everybody hates waiting…at the train station. Passengers were confronted with Michael Stapf’s reality, a 27 years old dialysis patient, who has been waiting for a kidney for 7 years. A digital billboard at the platform was a call for action stating “Some of us are waiting longer…For an organ donation…Help with an organ donor card.” Creative credits include: Dr. Stephan Vogel, CCO; Tim Stübane and Birgit van den Valentyn, Creative Directors; Matthias Bauer and Johannes Jost, Art Directors; and Anke Roell, Copywriter.
“We are overwhelmed to win the prestigious Grand Global Award. But this award is not for us. This award goes to our friend and main actor Michael Stapf. He was thrilled, when he heard of it: 'Wow! I never won such an award! What is it?' Let's keep our fingers crossed that the campaign will have a long-term effect on Michael and all those who are still waiting.” – Birgit van den Valentyn & Tim Stuebane
Langland UK, in addition to earning the title Global Healthcare Agency of the Year for the second year in a row, the agency also received a total of 3 Global Awards, 2 Global Awards for client Haemophilia Clinical Trial “Hemen” in Illustration and Consumer-Integrated Media Campaign, and a Global Award for Abbott Nutrition “Appetite for Life” in Professional-Integrated Media Campaign. The agency also took home an impressive 14 Finalist Certificates.
Langland Creative Director, Andrew Spurgeon commented; “What can I say? Global Agency of the Year! It’s the ultimate headline, isn’t it? Receiving the inaugural award last year was amazing, and in so many ways paid testament to Langland’s growing reputation as the agency to watch. But scooping it for a second year just reinforces to me that what we’re doing is the right thing to do. Stand out, award-winning creative that makes our clients famous.”
Philip Chin, Langland’s Chief Executive had this to say, "To win ‘Global Agency of the Year' for the second year running further inspires us to produce creative work of the highest standard. We thank our clients for believing in us and in the work. The award is as much for them as it is for us. We also congratulate the other winners at this year’s show for setting the bar for great creative work.”
United Kingdom agencies received a total of 6 Global Awards, including Langland’s 3 Global Awards. McCann Health earned a Global Award for “McCann Health Brand Book” for McCann Health; Publicis Life Brands Resolute was honored with a Global Award for “Boards” for their client The Passage; and Random42 Medical Animation received a Global Award for “Amgen - Innovation in Biology” for client Amgen Oncology.
The United States earned 15 Global Awards. Arnold Worldwide was honored with 2 Global Awards for “Hidden C” for client Vertex, and “Terrie/Anthem/BrandonMarie” for Centers for Disease Control and Prevention; CAHG Chicago earned a Global Award for “Victrelis Video” for Victrelis; Doremus NY received a Global Award for “Bloodlines” for Johnson & Johnson Ortho Clinical Diagnostics; GdB earned a Global Award for “Gospel Choir” for Bair Paws; Gerbig, Snell, Weishiemer & Associates(GSW Worldwide) was recognized for “Lilly Oncology ‘The Moment” Video for Lilly Oncology; Greater Than One earned a Global Award for “Follow the Wings Campaign” for Lunesta; Grey Healthy People was awarded 3 Global Awards for “Yakuza Baby”, “Binky Babies”, and “Censored Nipple” all for client Playtex Infant Care; Harrison and Star received a Global Award for “Face of aBcc” for aBCC disease awareness; McCann HumanCare was honored with a Global Award for “Food / Exercise” for Tradjenta; McKee Wallwork Cleveland was recognized with a Global Award for “SLC Heart Song Campaign” for St Louis Children's Hospital; Pictures In a Row took home a Global Award for “The Innovation Lifecycle” for Thomson Reuters; and Pivot Design Inc. received a Global Award for “Igi V Therapeutic Play Kit” for client Baxter.
Australia was recognized with 5 Global Awards. McCann Health was honored with 2 Global Awards, one for “We never stop thinking” and the second for “Healthy Business Cards”; Saatchi & Saatchi Health Sydney earned 2 Global Awards for “Deflated Commuter” and “Feeling Let Down” for allergy awareness; and Ward6 received a Global Award for “My Style” for Levemir.
German agencies earned 4 Global Awards. Heye & Partner GmbH received a Global Award for “Psychenet Cinema Campaign” for Psychenet; Leo Burnett Frankfurt was honored with 3 Global Awards, two for “Tini” for Akustika Spezial, and one for “Don’t Get Fat Boy” for client Primetime Fitness.
Agencies from Italy and Japan each received 2 Global Awards. Sentrix Global Health Communication SRL Milan for “Fighting for Life” for Brilique; and Young & Rubicam Group Milan for “Danacol adopts a Village” for Danacol; Beacon Communications k.k. Tokyo for “Letter from Your Dog” for Previcox; and McCann Health Communications/McCann Worldgroup Tokyo for “Getting the point about DPNP” for client Cymbalta.
The Global Awards Grand Jury honored Canada, France, Spain, and New Zealand, each with one Global Award. Anderson DDB Health & Lifestyle Toronto for “Snips & Knots” for Mirena; FMAD Paris for “Idonthideanymore” for client Association Pour la Lutte Contre le Psoriasis; HCBCN Barcelona for “Any Given Day” for Opti-Free Pure Moist; and Insight NZ Ltd. for “Clay Tablet iPad” for Insight NZ.
The Global Awards, and Bravo!, a committee of Australian healthcare professionals with representation from healthcare agencies and the Communications Council of Australia also hosted a Global Awards ceremony in Sydney, Australia on December 6th. The celebration took place at Sydney Museum of Contemporary Art, located in the historic Rocks district overlooking Sydney Harbour. Global Award winners and guests celebrated with cocktails and a showcase of this year’s award-winning works from the Asia/Pacific region, followed by an award presentation.
Now in its 18th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. The Global Awards Advisory Board and Grand Jury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising.