The awards are designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries
The Gerety Awards today announces a deadline extension for registration. The new deadline is set for April 19th, so there is still time to join the first edition and be awarded by the Gerety jury.
All types of media can be entered into any of the Gerety Awards’ 9 categories called CUTS (like a diamond): Media, Innovation, Entertainment, Communication, Craft, Experience, Works for Good, Health and Portfolios. All advertising works broadcast between January 2018 and the deadline are eligible for entry and the works are judged on two criteria: originality of the idea and its execution.
The Gerety Awards Jury includes some of the world’s leading agency and brand creatives such as:
Cristiana Boccassini, Chief Creative Officer, Publicis Italy, Italy
Dörte Spengler-Ahrens, Chief Creative Officer, Jung Von Matt/SAGA, Germany
The trophy created by artists Carla Bossi and Francesc Fusté from TXT in Barcelona is a unique original prize that will be given to the winners.
Carla explained: “As sculptors and set designers, we always wanted to create a trophy that would honour its winners but also become an art work that would be with them in their everyday lives. The offer from Gerety was a challenge, so many things have been already done. Diamonds, ideas, search, burn, obstacles, imagination and hard work. Creativity is hard work. You have to chew, crush, be brave and not be afraid of being hurt. That is what Fire trophy represents, the original flames, where carbon burns for a diamond to be born. The fire, restless flames of creatives searching for originality, essentialism”.
TXT are artists who build art for sets and scenography in cinema and advertising, private orders and museums. They also have art works of their own and are specialized in cement, mosaic and paint for all scale projects.
There will be different trophies for Gold, Silver, Bronze and Grand Prix. One Grand Prix can be awarded in each CUT, but only when the Grand jury majority agrees that one of the gold winners in that CUT is truly the very best in the world. Gold, Silver and Bronze winners must reach a predetermined score decided by the grand jury.