The Gate Bolsters Its Strategy Department Hiring Frances Gibbs as Strategy Partner

The Gate London has appointed Frances Gibbs as strategy partner on the back of strong growth. Frances, a familiar face at The Gate, returns after an impressive 11-year journey that saw her contribute her strategic prowess to renowned agencies such as Leo Burnett, Edelman, and most recently, B2B specialist Gravity Global.

Formerly European strategy lead at Leo Burnett, working for P&G Fabric Care, as well as for major retailers Homebase and Kingfisher. It was at Leo Burnett that Frances first crossed paths with Kit Altin, The Gate’s CSO, forming a professional bond that continued through their collaboration on the NSPCC account. 

In her most recent role at Gravity Global, Frances served as EMEA head of brand strategy. During this tenure, she made indelible marks by contributing substantially to the success of clients such as Bostik, Moneycorp, and M&G Investments. Her strategic acumen and innovative approach played a pivotal role in shaping and amplifying the brands under her purview.

Frances brings a strong academic foundation to her role, holding a BSc in Neuroscience and an MSc in Cognitive Science from the University of Edinburgh. Her diverse skill set and experience in influencing behaviour make her a valuable asset to The Gate's strategy department.

Kit Altin, CSO of The Gate, said, “We are absolutely delighted to welcome Fran back to The Gate family. With an outstanding track record of shaping impactful strategies, Fran's experience and dynamic energy are precisely what we need to empower our clients and guide the agency in 'Walking Through Walls’. Fran's unique perspective will undoubtedly contribute to the richness of our creative endeavours for our clients and set a new standard for excellence.”

Frances Gibbs said, “I’ve been watching in awe and deep admiration the journey The Gate has been on over the past five years. It’s an incredible transformation in work and in culture. There’s such energy, belief, and love for the work. It’s irresistible. So, when Kit called me offering me the chance to come back to The Gate – I’d made my decision before she finished her sentence.”

The Gate has won a number of new clients since the start of 2022 including SMARTY Mobile, Guide Dogs, The AA and, most recently, The Very Group. In the same time-frame it has also won a number of high-profile industry awards at the EFFIE’s, APG and Marketing Society awards shows.