Wed, 10 Jul 2019 11:25:13 GMT
To announce the arrival of the Formula E Series in Brooklyn, which brings together eleven electric racing teams to showcase the future of racing power under the Manhattan skyline, TBWA\Chiat\Day New York and Nissan created a highly-visual OOH campaign featuring Brooklyn neighborhoods as seen from the cockpit of a Formula E car.
TBWA\Chiat\Day NY was inspired by the question: what would the borough’s streets look like at the speeds these vehicles reach? The result was a series of beautiful, colorful visuals — fitting imagery, given how EVs and Nissan Intelligent Mobility are making the future of racing look brighter and more beautiful than ever.
Creative Agency: TBWA\Chiat\Day New York
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Al Merry
Creative Director: Aste Gutierrez, Bastien Grisolet
Copywriter: Aste Gutiérrez
Art Director: Bastien Grisolet, Pierrick Jegou
Producer: Jessica Fiore
Illustrator: Bastien Grisolet
Design director: David Orton
Designer: Dawa Dolma Kyisarh, Tara Magloire
Account Team: Scott Kavanagh, Peter Whalen, Renee Rauchut, Michelle Darnell
Categories: Automotive, CarsTBWA\Chiat\Day, Wed, 10 Jul 2019 11:25:13 GMT