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The Future of Advertising…In One Afternoon

Awards and Events 0 Add to collection

The best future thinking on advertising from the APA, IPA and Marketing Society

The Future of Advertising…In One Afternoon

Wednesday 8 May 2013 12.15pm – 5.30pm BAFTA, 195 Piccadilly, London


The Future of Advertising... In One Afternoon provides an opportunity to understand the latest developments in technology and communication, and to see the possibilities they create for brands to talk to consumers. For production companies and agencies, understanding those possibilities is essential to providing the best solutions for advertisers’ marketing objectives, and for ensuring that they are part of the future of advertising and commercials production.

 

We have a great line up of speakers to do that, focusing on the most important new developments in technology. 

 

We’ll hear how second-screen viewing technology is being utilised to reinforce the viewer’s connection with the TV programme they are watching (and the advertising within it), and how the second screen can be used for advertising itself. We’ll hear how Twitter creates communities of viewers to the same end, and how ITV has utilised these new possibilities and other initiatives to bring about a resurgence in its fortunes. 

 

Creative thinking for this new era is another highlight, and includes ground breaking work in new communication environments from APA members.

 

We’ll also share our learning from Creative London Comes To Silicon Valley, which saw 35 represen- tatives of APA members in Silicon Valley to meet You Tube/Google, Twitter, Netflix, Blinkx et al for a fascinating week of learning.

 

The best stuff in the shortest time and at great value, that’s The Future of Advertising... In One Afternoon.

 

Price per delegate
£325 plus VAT

 

APA, IPA & Marketing Society members
£110 plus VAT

 

To book your place
Please call 020 7434 2651 or email natali@a-p-a.net

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lbbonline.com, Mon, 29 Apr 2013 13:02:26 GMT