Mon, 07 Mar 2016 16:31:28 GMT
For more than 10 years, U retailers have committed themselves to creating a different kind of trade - one that benefits all: from clients, to farmers, to partners - while always keeping the consumers in mind. This collective vision covers all the links in the chain, with the goal of making the world a better place to live for future generations.
In 2016, the brand continues to clearly assert its unique standpoint by supporting consumers in shopping responsibly at the right price. To reinforce this, this year's communication is developed through the prism of future generations.
Better shopping ensures a better future for everyone, and especially for children. This universal message reaffirms U's vision of a trade that benefits all - a vision that takes its full significance in the long run.
Executed by TBWA\PARIS, this campaign was launched on March 6th on France's national TV channels. This vision is embodied in a very surprising and moving film, where viewers witness a choir of new-born babies welcoming U's positive vision by singing Edith Piaf’s iconic song 'La Vie en Rose'.
Collaborating with the famous and talented film director Fredrik Bond, TBWA\PARIS has magnified the approach of U retailers by simply reminding viewers: "For happier generations tomorrow, let's shop responsibly today".
Grade: Didier Lefouest @ Digital District
Post Production Company: (UK) Nineteen Twenty London, (Paris) Else
DOP: Ryley Brown
Producer: Alicia Richards et Helen Kenny
Production Company: Sonny London
Music Production: (Head) Olivier Lefebvre @ Else
Sound Design: Thomas Anduze
CEO: (Else) Maxime Boiron
Executive Creative Director: Faustin Claverie and Benjamin Marchal
TV Producer: Caroline Petruccelli
Genres: Comedy, People, Storytelling
Categories: Retail and Restaurants , Retail StoresTBWA Worldwide, Mon, 07 Mar 2016 16:31:28 GMT