The Future Is Already Here in Abeja's Striking Brand Campaign

Juice Poland has provided post production for software company Abeja's latest campaign. Directed by Michał Misiński with the teams at Quark Tokyo and Juice Poland, the film recently premiered in Tokyo. The video aims to capture Abeja's spirit and values with their “attitude for realising nonlinear innovations with technology to make effective contributions to our society”.

Michał takes us for a journey through the often contrary but constantly amazing places in Japan, accompanied with bold visuals and sound design. Speaking of the campaign, Michał says: “It actually took us 2 days to capture the places that impress me every time I visit Tokyo. It was super intensive but at the same time extremely powerful. For me working with these amazing people from – I might say completely different worlds Poland vs Japan – was a true dream that eventually came true. The future is really here.”