Brothers & Sisters
Tue, 17 Jun 2014 16:58:18 GMT
The most glamorous week in advertising is upon us and the festival’s best parties are about to hit the Croisette & Hills. In the past few weeks I've heard people asking where all the great parties have gone whilst they wax lyrical about the good old days. Truth is you just need to know where to look. Get your best guise on to find the most sought after and intimate soirees. Whether you’re a novice or a veteran, the following pointers will ensure you’re seen with this year’s cream.
1. Beards are mandatory (men only).
2. Talk loudly about the winning work, after all that's what we’re here for.
3. It’s about self-belief. You own this town, you’re a cool creative Rockstar.
4. Work the Croisette like the mother & daughter (no pimp required).
5. Blow smoke up as many arses as possible – flattery gets you everywhere.
6. Replenish your stash of business cards, you never know when you might need one (also helpful if you can’t remember your name the next morning)
7. Traditional advertising is dead. Ensure you’re fluent in tech for guaranteed entry to the Google party.
8. There is no such thing as too much of a good thing. Everything in moderation, including moderation.
9. Believe your hype. If you don’t, no one else will.
10. Fix up, look sharp. Looking good gets you a long way in this game.
11. If in doubt get your rant on. No one dares refuse entry to an overly opinionated and persuasive Adman.
12. For the real action don’t over prepare, look footloose and fancy free and the parties will find you.
13. If all else fails, head to the Carlton and hit the rosé.
The week is hotting up and now is your time to shine. The best of the best, in one town, over one week opens up a world of opportunities, make each one count and savour every moment. Keep an open mind as you might learn a thing or two; old doesn’t necessarily mean smarter and young doesn’t necessarily mean finger on the pulse. Finally, ensure you pack your neurofen & coconut water then sleep when you’re dead.
Words: Brothers and Sisters
Illustration: Jacqueline Bisset